Domain Name

A Name for Your Online Business…

Your services, products, how the system works, customer supportgives values to your domain name, not the other way round. Whenstarting a new online business, we give no more than 2 days for aname, but countless night for the business planning. Anyway, this does not mean that you should simply grab any nameand start your online venture. A good name will somehow be able togo through the following filtering process.1. buysellonline.co.uk (Use .com for big dream)2. buysell-online.com (avoid special character)3. buysellonline.com (too long)4. buysell.com (Too generic)5. dookia.com (nice) buysell.com seems to be a good name to many people, but it is notalways true (unlikely to get and it could be expensive to acquire). A search result in Google doesn’t tell you how well is your businesspresence because the keyword ‘buysell’ matches not just your business, but thousand of other sites.Run wild to get a name that matches none in search engines.dookia.com can be one such example. Find one with no more than 8characters, easy to remember, etc. When your business grows to alegacy like Nike, you won’t wish to have a name that sounds like‘Sport Shoes Inc’. What is the value of the domain name ‘Google.com’ if it returns noaccurate search result?

It’s Never too Late to Change a BadName

I was reading our partner, Pat’s Blog. Pat started Webmail.us and wehave been working with him to provide email hosting services inMalaysia for more than 4 years!Recently, they have changed their company name from, Webmail.usto Mailtrust! Through lot of time, energy and money were spent overthe years for the branding of this domain, but the hard decision wasmade recently and this is what Pat wrote,

But then one of my business mentors said something I will neverforget. He said, “Pat, it’s never too late to change a bad name.” He’sright. As soon as I heard him say that, I never looked back.

The word Webmail is too generic as a brand by itself. It does notaccumulate values over the years unlike many other names such as YouTube, Facebook, and a lot.Good move, Pat!