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Winning Press Release.ppt

Winning Press Release.ppt

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How can I write a winning Press release?
How can I write a winning Press release?

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Published by: African Centre for Media Excellence on Apr 09, 2013
Copyright:Attribution Non-commercial

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05/11/2015

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Write a Winning  Press Release
 
What is a press release
?
Press/news release - written statement for distribution to the media.
Written on co./org. letterhead.
Aim -
give journalists information that‟s
useful
,
accurate
 and
interesting
.
 
What is a press release?
 
 – 
 
cont‟d 
 
Announces: scheduled events, personnel promotions, awards, newsy occurrences or happenings, sales accomplishments, etc.Must be
relevant,
 
carry recent news
.
Can be used as basis for a hard news itemand/or a feature or even investigative story.

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