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A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELL PHONE SERVICE PROVIDES

A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELL PHONE SERVICE PROVIDES

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Published by SUKUMAR
this project contains the consumer preference and satisfaction of various cell phone services in coimbatore
this project contains the consumer preference and satisfaction of various cell phone services in coimbatore

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Categories:Types, Research
Published by: SUKUMAR on Mar 21, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION SUKUMAR M.Com., M.Phil., PGDCATOWARDS VARIOUS CELL PHONE SERVICE PROVIDESCOIMBATORE, TAMILNADU, INDIA
CHAPTER – IINTRODUCTION
Consumer
A consumer is an individual who purchase or has the capacity to purchasegoods and services offered for sale by marketing institutions in order to satisfy personal or household needs,wants or desires.According to a statement made by Mahatma Gandhi, ‘consumer refers tothe following, “A consumer is the most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to our  business. He is part of it. We are not doing him a favour by serving him. He isdoing us a favour by giving us an opportunity to do so”.So consumer is like the blood of our business and also a satisfiedcustomer is a word of mouth advertisement of a product / services.
1.1.CONSUMER SATISFACTION
Every human being is a consumer of different produces. If there is noconsumer, there is no business. Therefore, consumer satisfaction is veryimportant to every business person.According to Philip Kotler consumer satisfaction is defined on, “personalfeeling of pleasure resulting from comparing a product’s pursued performancein relation to his /her expectations”.Consumer attitude measurements are taken on either potential buries or existing client’s buries in order to identify their characteristics. Why should thecompetent market engineer conduct consumer research? Consumer’s surveryscan provide the researcher with a wealth of information, valuable of themarketing function.32
 
A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION SUKUMAR M.Com., M.Phil., PGDCATOWARDS VARIOUS CELL PHONE SERVICE PROVIDESCOIMBATORE, TAMILNADU, INDIA
Detailed information regarding the customer in a market will provide the basic platform for all marketing decisions. Marketing decision maker needsdescriptive information about the total potential unit and dollar sales in eachsegment. Perhaps the most important one is that a seller need to be aware of therelevant objective and need of consumer and how their objectives might best beserved by the products.
MARKET
The term market is derived from Latin Word ‘Mercatus’, which means ‘totrade’ that is purchasing and selling of goods. It also means merchandise truthic place of business.According to Pyle, “Market includes both place and region in which buyers and sellers or in free competition with one another”.
MARKETING
Marketing includes all the impacts involved in the exchange process of transferring the possession and ownership of goods or services from the producer to the ultimate consumer’s.33
 
A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION SUKUMAR M.Com., M.Phil., PGDCATOWARDS VARIOUS CELL PHONE SERVICE PROVIDESCOIMBATORE, TAMILNADU, INDIA
MARKETING FORMULA
a.The foremost step is business aims at profit. b.For profit making he can sell the products.c.For selling the product he should create customers.d.For creating the customer’s, customer’s needs of preferences to beidentified and satisfied.e.To satisfy the customer’s new product to be produced.Marketing is trying to learn,
Who buy the products or services?
How do they buy?
When do they buy?
Where do they buy?
Why do they buy?
How often they buy?It is otherwise called understand and predict human actions in their  buying role. A marketer is act as consumers while them purchasing any goods/services, and try to market that product to an ultimate consumer. So, marketingis starts with consumer and ends with consumer.So, today’s market is called on consumer market. It can be defined on,“All the individuals and households who buy goods and services for personalconsumption”.34

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