Explain marketing’s definition of a
product and list the components of the product strategy.Describe the classification systemfor consumer and business goodsand services.Distinguish between a product mixand a product line.
Briefly describe each of the four
stages of the product life cycle.List the stages of the new-productdevelopment process.Explain how firms identify their products.Outline and briefly describe eachof the major components of aneffective distribution strategy.Identify the various categories of
distribution channels and discus
the factors that influencechannel selection.