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Ch13-IntrotoBusiness

Ch13-IntrotoBusiness

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Published by Minh Quan

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Published by: Minh Quan on Apr 09, 2013
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04/09/2013

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Product and DistributionStrategiesChapter 13
 
Explain marketing’s definition of a
product and list the components of the product strategy.Describe the classification systemfor consumer and business goodsand services.Distinguish between a product mixand a product line.
Briefly describe each of the four 
stages of the product life cycle.List the stages of the new-productdevelopment process.Explain how firms identify their products.Outline and briefly describe eachof the major components of aneffective distribution strategy.Identify the various categories of 
distribution channels and discus
the factors that influencechannel selection.
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Product - 
bundle of physical, service, and symbolicattributes.
Convenience products
 
-
items the consumer seeksto purchase frequently, immediately, and with littleeffort.
Shopping products -
typically purchased only after the buyer has compared competing products incompeting stores.
Specialty products -
items that a purchaser is willingto make a special effort to obtain.

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