Otsuka HikaruITETHICBook: The Fortune at the Bottom of the PyramidBook Review: Chapter 1- The Market at the Bottom of the PyramidLibrary Reference: N/AInternet Reference: N/ALearning Expectation:
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I expect to learn the meaning and the definition of the Bottom of the Pyramid.
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What are the classifications of a Market to be considered as a part of the bottom of thepyramid?
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In our country today, are there a lot of Markets at the bottom of the pyramid?
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How the company does approach the Markets at the bottom of the pyramid?Quote:
“All of us are prisoners of our own socialization. The lenses through which we perceive the world are colored by our own ideology, experiences, and established management practices. Each oneof the groups that is focusing on poverty alleviation- the World Bank, rich countries providing aid,charitable organizations, national governments and the private sector- is conditioned by its owndominant logic. Let us, for example, examine the dominant logic of each group as it approachesthe task of eradicating poverty. ”
Book Review:Bottom of the Pyramid, as I understand it, are those people who are in the lower middleclass and lower class of life. To simply explain or elaborate the definition the meaning of thefortune at the bottom of the pyramid, an example popularly common to us is that of cellular phone’s sim card. We know that Sim cards, nine years ago, its regular selling price is about Php1000.00 and above. No one in the lower middle class can afford to spend a thousand bucks for just a piece of a sim card. The monetary value of sim card deprecates as time goes by. It becameas low as Php 30.00. Now all of us, in any sectors or classes of all life, have our own sim cards.When know that the pyramid is shape as a triangle. The upper part of the triangle has thesmallest size. The upper part of the pyramid is the people in the upper class of life and the lowestor the bottom part of the pyramid are the people who are in the lower class. If we compare thepopulation, sure we know that most of the people are classified as middle class and lower middleclass and lower class. So if any business can accommodate those people, people who are at thebottom, the bigger the population they can have, and the larger the money they can get. For example, sim cards are about Php 1000.00 and the ones who can afford it are those who are atthe top of the pyramid. Now it became Php 30.00, people at the bottom of the pyramid can alsonow afford it.
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