20 P D C A M E M B E R S H I P 13 H A N D B O O K

TABLE OF CONTENTS
Chairs Message ....................................................................................................................... Page 3 Past Presidents .......................................................................................................................... Page 4 2012 PDCA Membership .......................................................................................................... Page 5 2012 Year End Financial Report ................................................................................................ Page 6 2012 PDCA Supporters .......................................................................................................... Page 11
ONLINE RESOURCES (Click on the resource below to access directly.) Mission Statement Code of Ethics PDCA Staff Board of Directors PDCA Affinity Sponsors* PDCA Near You PDCA Membership Directory* PDCA Bylaws and Board Policy * Indicates a members-only resource. Members must be logged in to www.pdca.org to access this information.

ABOUT US

The Painting and Decorating Contractors of America (PDCA) is the only trade association dedicated to the success of painting and decorating contractors. Nearly 2,000 contractors in America and Canada are proud members of this organization founded in 1884. PDCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping painting and decorating contractors improve their business. PDCA offers contractor members many opportunities to develop and grow through participation in education programs, attendance at local networking meetings, use of PDCA Industry Standards and much, much more. Explore the PDCA website at www.pdca.org to learn more about why PDCA Painters Are Better.

OUR MISSION

The Painting and Decorating Contractors of America serves the coating and wall covering industrywith standards, education, training, advocacy, and best practices essential to member success.

The 2013 PDCA Membership Handbook is published by the Painting and Decorating Contractors of America (PDCA) 2316 Millpark Drive | Maryland Heights, MO 63043-3530 Toll Free: 800.332.7322 | 314.514.7322 | Fax: 314.890.2068 www.pdca.org

Copyright 2013 Painting and Decorating Contractors of America

2013 MEMBERSHIP HANDBOOK

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PDCA 2012 ANNUAL REPORT

PDCA has turned the corner and is starting to grow again. Those of you who had the opportunity to attend the 2013 Painting& Decorating Expo had a great learning experience, a good time and a chance to meet with your peers. Last year, the PDCA Board of Directors started the process of looking into PDCA and analyzing what is working and what needs to be changed to make us better. There is a new Ad Hoc Committee of 17 PDCA members from every segment of our membership. They will start the process and give their findings to the PDCA Board of Directors, who will then give their input and possibly put out a survey to the members on the key points for their input. All of this information will be gathered by Richard Greene, PDCAs CEO, to form a plan on what we can implement to make PDCA better for the members.There is a great amount of work to be done by everyone, in order to make changes to PDCA that will meet the needs of todays member. I hope everyone has a good new year and I will see you in Reno. Dave Ayala, United Pro Painting PDCA Chair

2012 OVERVIEW
MEMBERSHIP: Membership grew by 3.5% in 2012 after a slight increase of .5% in 2011. This uptick in membership comes at the end of at least 11 years of decline (2000-2010). Membership recruitment was supported by the PDCA National Champions continuing to distribute Free Trial Membership applications. The online application was redesigned and now includes an option to locate and join the local PDCA unit. Membership recruitment efforts in 2013 will be focused on membership engagement at the local level. A Unified Support Effort (USE) is a pilot project being tried in four Councils in the Central Region. It is designed to provide stronger recruitment and administrative support by PDCA National and is funded by a simplified dues structure offsetting the cost of a Regional Coordinator. COMMUNICATIONS: PDCA National continues to improve and streamline communications for members. In 2012, PDCA Encore was created as a black and white printed summary of important membership messages for those members without access to the internet. The weekly edition of Industry Briefs concluded a successful first year resulting in additional revenue of approximately $23,000. A membership communication module was added to the website to help local units improve their communication capabilities to their respective unit members. The Get Smarter, Get Better, Get Business marketing theme was adopted for the 2013/2014 fiscal years. UNIT SUPPORT: Monthly leadership conference calls continued in 2012. Leadership tools added to the website included officer job descriptions, how tos on creating successful chapter meetings, a video presentation from the South Jersey Chapter of PDCA profiling a successful chapter meeting along with other information designed to support

2013 MEMBERSHIP HANDBOOK

PDCA 2012 ANNUAL REPORT

successful events at the local level. In addition, a new Operation Information Update (OIU) form was submitted by a leadership task force, approved by the Board of Directors, distributed to local units for completion and returns compiled for review by the Board of Directors. The information collected allows PDCA National to submit accurate information to the IRS for maintenance of the umbrella non-forprofit tax designation and to evaluate local units that need additional attention and support. PDCA National will continue leadership training and engagement efforts in 2013. PARTNERSHIPS: The three National Champions continued their support of PDCA in 2012. Also in 2012, 3M Company raised their commitment to PDCA and became a Partner level member. The number of National Associate members grew by 5%. These key relationships amount to nearly 30% of overall PDCA revenue. PDCA Members are regularly reminded and encouraged to use these vendors and suppliers as much as possible. Recruitment focused on growing National Associate members continues in 2013. ADVOCACY: PDCA continues to join with the Real Estate Roundtable to monitor changes and additions to the EPA RRP ruling. EDUCATION: PDCA National applied extensive manpower to the building and completion of an improved Contractor College delivery and class attendance tracking system. Included in this was a much improved accreditation processing component that allows members to complete the whole accreditation application online; making the accreditation application process far more simple and easy. Additionally, ClickSafety has been added to Contractor College for members to provide safety training to their employees online. PDCA continues to produce the monthly webinar series that is now attracting more than 100 registrants each month. 2012 Expo in Las Vegas was a very successful event; looking forward to another great event in St. Louis in 2013. The PDCA Industry Standards continue to evolve with review two Standards in 2012 and possible development of two new Standards in 2013. Promotion of member engagement and participation will be the education focus in 2103.

PDCA TRUSTS
PDCAs A. E. Robert Friedman Scholarship Fund For more than 30 years, PDCA has been able to award scholarships to deserving students because of the A. E. Robert Friedman Scholarship Fund. The Fund was formed in 1978 to honor Bob Friedman on the occasion of his 40th anniversary as legal counsel for the Painting and Decorating Contractors of America. He served in that capacity until 1981. The Scholarship Fund is open to any high school senior or college-age student seeking to further their education. More information can be found at www.pdca.org/governance/scholarships. PDCA Education Foundation Founded in 1986, the PDCA Education Foundation is an essential fundraising tool supporting the educational efforts of the PDCA. Historically the Foundation has provided funding for seminars, Contractor College programs and other educational offerings. Over the last few years, the structure of the Foundation has been improved to better meet the needs of PDCA membership. In 2012, two additional board positions were added in order to offer better governance representation for National Associate members, as well as adjustments made to the PDCA operational support agreement. Foundation Chair Darylene Dennon made it a 2012 priority to streamline the governance and improve the focus of this integral part of PDCA.

2013 MEMBERSHIP HANDBOOK

Member Type Number Affiliate Member 17 nternational 59 BY MEMBERSHIP TYPE Member at Large Level 1 451 Affiliate 17 Member at Large Member Level 2 38 International 59 Member at Large Level 3 4 Member at Large Level 1 451 Member Level 1 at Large Level 2 642 Member 38 Member Level 1 A 156 Member at Large Level 3 4 Member 642 Member Level 2 Level 1 287 Member 156 Member Level 3 Level 1 A 104 Member Level 2 287 National Associate 34 Member Level 3 104 National Associate Level 2 10 National Associate 34 National Associate Level 3 21 National Associate Level 2 10 National Associate Level 3 21 ast Service Member 7 Past Service Member 7 Honorary 46 Honorary 46 ree Trial Membership 305
Free Trial Membership
17 59 451 38 4 642 156 287 104 34 10 21 7 46 305

The PDCA Membership Statistics Presented as of December 31, 2012

BY REGION
CENTRAL REGION MEMBERS Iowa Council 5 Kentucky Blue Grass Council 16 Lincoln State Council 39 Wisconsin Council 26 Ohio-Indiana Council 41 Michigan Council 30 Mid-America Council 48 Rocky Mountain Council 64 Texas Council 34 Nebraska Council 14 Chicago Council 16 SUBTOTAL 330 EAST REGION Middle Atlantic Council 214 Florida Council 44 Massachusetts Council 8 New England Council 71 Garden State Council 14 New York State Council 80 Affiliate Member SUBTOTAL 431 International WEST REGION Member at Large Level 1 Arizona Council 37 Member at Large Level 2 Oregon Council 40 Member at Large Level 3 Council Washington 75 Member Level 1 California Council 184 Member Level 1 A State Council Golden 51 Member Level 2 Nevada Council 11 Member Level 3 Hawaii Council 15 National Associate SUBTOTAL 413 Free Trial Members 305 National Associate Level 2 Members-At-Large 493 National Associate Level 3 Non-Voting Western Canada 15 Past Service Member Members Honorary 46 Honorary International Members 59 Free Trial Membership National Affiliate 17 National Associates 65 Past Service Members 7 SUBTOTAL 209 TOTAL 2,181 West 413
Central East 431 MEMBERSHIP REGION 330

PDCA 2012 MEMBERSHIP

305

OTAL Number TOTAL 2,181

2181

2181

Affiliate Member International Member at Large Level 1 Member at Large Level 2 Member at Large Level 3 Member Level 1 Member Level 1 A Member Level 2 Member Level 3 National Associate National Associate Level 2 National Associate Level 3 Past Service Member Honorary Free Trial Membership

West Central East

2013 MEMBERSHIP HANDBOOK

2012 YEAR END FINANCIAL REPORT

OPERATING REVENUES Membership Communications Unit Support Partnerships Expo Education Total Revenues OPERATING EXPENSES Membership Communications Unit Support Partnerships Expo Education Governance Total Expenses $711,111 $28,646 $66,019 $100,000 $191,443 $162,077 $1,259,296 56% 2% 5% 8% 15% 14% 100%
REVENUES
Membership Communications Unit Support Partnerships Expo Education

$203,229 $103,130 $140,783 $31,402 $317,304 $270,368 $179,732 $1,245,948

16% 8% 11% 3% 25% 22% 15% 100%

EXPENSES
Membership Communications Unit Support Partnerships Expo Education Governance

ASSETS

Current Assets
Cash and Investments (restricted and unrestricted) Accounts Receivable Inventory Prepaid Expenses Total Fixed Assets Total Assets LIABILITIES & EQUITY $1,290,244 $5,743 $18,125 $55,718 $57,236 $1,427,066

Current Liabilities
Accounts Payable and Accrued Liabilities Deferred Dues Total Current Liabilities $236,782 $346,256 $583,038

Net Assets TOTAL LIABILITIES & NET ASSETS

$844,028 $1,427,066

2012 ANNUAL REPORT

PATCH

Save timeno need to prime.

plus primer

A Competitor

3M Patch plus primer

Wont shrink or crack.

3M Patch plus primer is a spackling compound and primer in one. Unlike a heavyweight spackling competitor, it dries quickly, is easy to use, and wont shrink or crack, which means there is no need to apply a second coat. It makes repairs three times faster than a competitor. Plus, theres no need to prime and no change in paint sheen the repair will be virtually invisible under dried paint.
2013, 3M. 3M is a trademark of 3M. All rights reserved.

Past Presidents/Past Chairs

David Ayala (2012-Present) Darylene Dennon (2010-2012) David Jones (2009-2010) Mark Casale (2008-2009) David Siegner (2007-2008) Carol W. Adkins (2006-2007) Gregory W. Schnurr (2005-2006) Robert C. Miller (2004-2005) Richard Liddeke (2003-2004) Doug Hampton (2002-2003) Ned Lyerly (2001-2002) Brandt Domas (2000-2001) Steve Murphy (1999-2000) L.E. Travis, III (1998-1999) Charles F. Mann, IV (1997-1998) Michael B. Miller (1996-1997) Robert M. Herold (1995-1996) Larry J. Fuchs (1994-1995) James R. Stelzer (1993-1994) Paul J. Corey (1992-1993) Robert L. Cusumano (1991-1992) Jon Leuteneker (1990-1991) Richard Grund (1989-1990) William F. Johnson, Sr. (1988-1989) Martin A. Berger (1987-1988) George M. Lukas (1986-1987) Lawrence E. Gove (1985-1986) Norman Strauss (1984-1985) David G. Kuhlman (1983-1984) William L. Harrison (1982-1983) Theo Ebert (1981-1982) Clyde C. Knight (1980-1981) Carl G. Bradley (1979-1980) Tilden A. Bonin, Jr. (1977-1979) Robert W. Ireland (1976-1977) Carl Leuteneker (1975-1976) Arlo J. Fairbanks (1974-1975) Myron Heiberg (1973-1974) Martin C. DeVries (1971-1973) Joseph F. Sansone (1970-1971) Helge Haltgren (1969-1970) Gordon M. Mortensen (1968-1969) D. Avery Boyd (1967-1968) L.L. Schmidt (1966-1967) J. Famer-Heggem (1965-1966) Alfred D. Quilici (1963-1965) S.W. Kooperman (1962-1963) Leon V. Switzer (1960-1962) R.F. Brueggemann (1959-1960) R.H. Reynolds (1958-1959) Ray N. Elvart (1956-1958) William Gelfan (1954-1956) R.H. Bohl, Sr. (1953-1954) J.W. Zucker (1950-1953) Cleo Klaas (1949-1950) J.P. Davis (1948-1949) A.F. Shepherd (1947-1948) Jess B. Worthingon (1945-1947) Michael McCarthy (1941-1945) Ben Wickberg (1939-1941) Henry Afman (1937-1939) Gordon P. Marshall (1936-1937) J.B. DeWar (1934-1936) A.S. Grant (1932-1934) C.H. Dabelstein (1931-1932) John C. Yonk (1930-1931) William Paris (1929-1930) Charles J. Fowler (1928-1929) Alfred E. Joy (1927-1928) J.P. Rising (1926-1927) F.M. Michael (1925-1926) Charles Greenhaigh (1924-1925) H.W. Rubins (1923-1924) Joel Kennedy (1922-1923) James Phinnemore (1921-1922) Fred W. Dupke (1920-1921) Neil M.Wuirhead (1919-1920) Oscar L.Wood (1918-1919) George E. Egdorf (1917-1918) William J. Albrecht (1916-1917) A.M. McKenzie (1915-1916) William E.Wall (1914-1915) John M. Stiles (1913-1914) J.W. Worley (1912-1913) William G. Baxter (1911-1912) James Roach (1910-1911) Samuel J. Brown (1909-1910) C.E. Van Syckle (1908-1909) Stewart N. Hughes (1907-1908) Oliver S. Ross (1906-1907) R.L. Peters (1905-1906) John DeWar (1904-1905) W.J. Edwards (1902-1904) Alexander Grant (1901-1902) Francis F. Black (1900-1901) D.T. Holland (1899-1900) P.J. Brankin (1898-1899) R.H. Stewart (1897-1898) Thomas A. Brown (1896-1897) M.F. Shay (1895-1896) John Theobald (1894-1895) F.A. Ballinger (1893-1894) John Beattie (1891-1893) M.H. Godfrey (1890-1891) J.G. McCarthy (1888-1890) Titus Berger (1885-1888)

PA IN

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rofessional and industry certification is a proven means to indicate that your company has gone the extra step to separate itself from the competition. The Painting and Decorating Contractors of America Accreditation Program, offered through Contractor College, is carefully crafted to encompass every facet of painting and decorating contracting.

As an accredited PDCA contractor, you have the industry approval of being a dedicated, ethical, and better business owner. Accreditation provides the customer with the comfort that they have chosen a certified professional.

Prove your worth to potential customers and become a PDCA Accredited Contractor. Start today! Visit www.contractorcollege.org.
2013 MEMBERSHIP HANDBOOK 8

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PDCA Accreditation Program

E R IC A

PDCA Accreditation is a stepping stone for any company wanting to achieve a business worthy to be called a real business. I was amazed at the professional and easy layout of the courses. Joel Hamberg, Joel Hamberg Painting, Inc.

Discover What Gennex Colorants Will Do For Your Business

Unlike traditional colorants that weaken paint, zero-VOC Gennex waterborne colorants actually fortify paint, so it maintains its original viscosity in all colors and delivers:
*Interior Louisburg Green

The GENNEX COLORANT ADVANTAGE

Consistent Durability
Our deepest colors are just as durable and washable as our white paints, so you can offer your clients the full range of color optionseven todays deepest shades and know theyll be satisfied with the results.

Benjamin Moore Ultra Spec 500

National Competitor

*The image to the left is based on February 2012 ASTM D2486 scrub resistance third-party test performed comparing Benjamin Moore Ultra Spec 500 to its closest national competitor. Durability may vary by color and product.

Fire & Smoke Damage

Superior Hide
Gennex colorants do not weaken a paints ability to hide, so you can cover stains and imperfections in fewer coats, use less paint overall, and finish the job more quickly.
National Competitor Caliente 1 Coat Benjamin Moore Regal Select Interior Caliente 1 Coat

Gray Stripe

Lipstick

Washable Marker

Crayon

Sharpie

*The image to the left represents an internal test comparing the hide performance of Benjamin Moore Regal Select Interior tinted with Gennex colorants to its closest national competitor tinted with Universal Tinting Colorant (UTC). Hide may vary by color, product and sheen.

National Competitor

Benjamin Moore Aura Exterior

Better Fade Resistance

The cured film in Benjamin Moore exterior paints will stand up to the harshest weather conditionsincluding constant UV exposurein all colors. So years from now, your clients will feel good about the long-lasting results of your work.
*The image to the left shows Benjamin Moore Aura Exterior paint tinted with Gennex colorants compared to its closest national competitor. After exposing these panels using a third-party outdoor accelerated weathering test method, Aura Exterior retains its original color and fades less. Fade resistance may vary by color and product.

Contact your representative today for a full list of products tinted with Gennex.
*Every color and substrate behaves differently. Different products may give different results. Degree of durability, hide and fade resistance will vary depending upon these factors. 2013 Benjamin Moore & Co. Aura, Benjamin Moore, Gennex, Regal, Ultra Spec and the triangle M symbol are registered trademarks licensed to Benjamin Moore & Co. 3/13

2012 ANNUAL REPORT

4/1/13 3:50 PM

13-9887_Gennex Advantage Ad_PDCA Yearbook_V4.indd 1

2012 COMMITTEES
Thank you to the 2012 Committee members listed below. Your service and dedication to PDCA and the coating and wall covering industry is greatly appreciated.

Governance Committees
Governance Committees shall report to the Board of Directors (BOD) and are appointed by the Chair. GDC Governing Documents Committee Michael Walker (Chair) Paul Corey Bruce Baggenstos Mark Adams Carl Postupak Credentials Tony Serverino (Chair) Bill Shoning Rob French Expo 2013 Barbara Chmielewski Tony Kozak Karen McClain Steve Nagelmann Rodney Paglialong Darylene Dennon Terry Osburn Finance Darylene Dennon (Chair) Rich ONeil Ken Palazzo Niguel Costello Carol Adkins Officer Nominating Steve Nagelmann Chair Carol Adkins Tony Severino Carl Postupak Policy Alignment Steve Nagelman (Chair) Dave Ryker (Vice Chair) Mike Walker Carl Postupak Resolutions Pete Wirtz Chair and BOD Liaison Bill Schneeberger Joel Hamburg Bill Shoning Doug Hampton

Issue Resolutions Bill Shoning (Chair) Dave Ryder (Vice Chair) Carol Adkins Rob French Paul Corey

Operational Committees
Standards Bob Cusumano Chair Michael Walker - BOD Liaison Steve Gray Doug Hampton L.E. Travis III John Calderaio Ron Yarbrough Membership Kenneth Palazzo, Chair Bradley Horton Dave Scaturro Steve Burnett Karen Graham Karen McClain Cathy Beckius Karl Schmitt Education Committee Scott Lollar, (Chair) Keith Cornelius Nigel Costolloe Cleve Dayton Darylene Dennon Don Fahrbach Warren Hoffman Suzanne McGinnis Tony Severino Pete Wirtz National Associates Committee The National Associates Committee is comprised of representatives of PDCAs National Associates. Click here for a list of National Associates. Bruce Schneider, Chair

2013 MEMBERSHIP HANDBOOK

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following companies for their generous support in 2012

PDCA National Champions

Thank you to the

PDCA National PartnerS

PDCA Friends

PDCA National Associates

Abatron ADP Advisors on Target ArroWorthy Behr Process Corporation Bind/ITW Industrial Finishing Cabot/Valspar Caulk Savers Citi Cards/Shell Fleet Card ClickSafety, Inc. Complementary Coatings Corp. Construction Peer Group Corp. Corona Brushes Inc. Evergreen Technology Faux Effects International, Inc. Franmar Chemical Fringe Benefit Group Front Range Coating Consultants, Inc. Gardner-Gibson Great American Marketing IdeaPaint IPS Industries, Inc. Kelly-Moore Paint Co., Inc. KOVRD Products LJ&S Products Paintrifuge.com Luxi Tools M&S Consulting Market Hardware, Inc. McCauley Tools, Inc. Modern Masters, Inc. Norton/Saint-Gobain Abrasives Nutech Paints LLC Painters and Allied Trades (LMCI) Precision Coatings Pro Painting Products LLC Propeller Pro-Tect Painting International, LLC SANDEX Sascho Sealants SaverSystems, Inc. SmartGuard Products, Inc. Stride Tool Titan Tool Tritech Industries, Inc. V Spout Corp XIM Products, Inc. X-Rite

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2013 MEMBERSHIP HANDBOOK

IF YOU WANT A PROFESSIONAL FINISH, GET A PROFESSIONAL START.

Detailed Maintenance Painting Program Custom Color Matching Job Consultations & Site Visits Best-For-Task Products Visit www.gliddenprofessional.com to find the sales rep or store nearest you.

*No VOCs per US EPA Test Method 24, excluding colorant 2013 AkzoNobel. All rights reserved.

Cabinet & Countertop Refinishing

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Garage & Driveway Refinishing

Mold & Mildew Removal & Prevention... and more!

Want to grow your business? Its easy with Rust-Oleum. Weve got innovative coatings systems that make Cabinets & Countertops look like new. Durable Garage and Blacktop Coatings. Top rated products for Deck & Fence maintenance. Superior Waterproofers & Water Repellents. State-of-the-art Floor Finishes. Products that set the standard for Mold & Mildew Prevention and more. Ask your Rust-Oleum representative about our full line of professional products. And start expanding your opportunities. Rust-Oleum. This Changes Everything.

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2013 Rust-Oleum Corporation

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Contractor College, oered by the Painting and Decorating Contractors of America (PDCA), provides member contractors maximum exibility in continuing their education, with online courses, monthly webinars, annual education expo and an accreditation program. It provides the necessary components to build a high performance business and its included in PDCA membership.
Contractor College, offered by the Painting and Decorating Contractors of America (PDCA), provides member contractors maximum flexibility in continuing their education, with online courses, monthly webinars, annual education expo and an accreditation program. It provides the necessary components to build a high performance business and its included in PDCA membership.

YOUR TICKET TO GET SMARTER!

Subject to change. Contractor College Webinars take place on the third Wednesday of every month.

2013 Monthly Webinar Schedule

Date
January 16, 2013 February 20, 2013 March 20, 2013 April 17, 2013 May 15, 2013 June 19, 2013 July 17, 2013 August 21, 2013 September 18, 2013 October 16, 2013 November 20, 2013 December 18, 2013

Title
5-Year Business Plan Closing Secrets & Tips Your Competitors Hope You Never Learn So You Can Say Yes More High Level SEO Adding Additional Sales to Your Current Client's Project Customer Relationship Management - CRM Applying For Industry Awards - How They Can Benefit Your Business Developing Your Social Media Plan Understanding Contract Clauses Estimating For Profit How to Build a Safety Plan to Protect Your Company Financial Forecasting For The Construction Industry Goal Setting For The New Year

Contractor College Webinars are only available to PDCA members. Webinar registration requires member login id. For more information on how to become a PDCA member, please call 800-332-7322.

Become a PDCA member today at www.contractorcollege.org.