4 HOUR CHEF Trailer:
Treatment by Adam Patch10/03/2012
Stylistically, I'm picturing this trailer taking a fairly different approach from the 4HB.I'd describe 4HB as being grungy, heavy, masculine and action-packed.With 4HC, I think the approach should take a cue from the book and be much more design-driven. I picture thisone being much cleaner and polished feeling- using less hand-held and contrasty lighting.Shots would be more static and deliberate, always nicely composed. Using more bold, flat colors, strait-onangles, and symmetry. Lighting is generally more high key and glossy. Think Wes Anderson(http://vimeo.com/35870502) meets Everynone (http://www.everynone.com/).As we discussed, the trailer will be constant flood of images- cleverly strung together in a powerful edit. We'llmatch-cut or draw a visual compassion between as many images as possible so that the whole thing feels verychoreographed and purposeful.The trailer will consist of essentially 3 parts:1. Cooking footage from a kitchen2. Non-Cooking Footage (featuring the non-kitchen related elements from the book).3. Title Cards.
And so, about 1/3 of the video will be nice looking shots of you (or another chef I supposed) cooking in akitchen. We'll see all the action that's happening in the process of making a meal- knife work, mixing, whisking,turning knobs, sprinkle seasoning, and so-on.Instead of shooting this in a cluttered kitchen, or squeezing our production into a existing kitchen, I think weshould create a kitchen set-up in a studio. I need to look into this more, but I'm picturing shooting on a clean,white, modern, photo studio. In the middle of the white void, will be a small, stylized, kitchen set-up that we'llcreate for you. I feel like this is something we could put together for relatively cheap (although I do need tolook further to make sure this is possible with the budget).All of the cooking shots will take place on this stage- mostly in closeups.