Company Name: Intuit, Lecturer: Nicholas Grigoriou Name: Md.

Shafiqul Matin, ID: 24585343 Intuit Determinants Of Supplier Power Intuit has a stronger control over their supplier power since they innovate and produce their own softwares, their platform and industry is very much developed on their own. Intuits prime supplier power would be their human resource which has benefitted their performance in terms of R&D. Rivalry Amongst Existing Firms Intuits core competency has set it apart from their rivals so far, but the possibility of emerging technological innovation by Microsoft & Google coming up with simpler innovations threatens their core & initial software. Determinants Of Buyer Power Demand for Intuits products are seasonal, their target marketing stunt starts only during tax seasons which is usually quarterly November- April. Threat Of Substitutes Intuits adaptability in terms of incorporating their marketing via the social media & networks has limited the apparent threat of substitutes. From the time they have started operating Intuit has developed a lot of heavy duty softwares and integrated horizontally which has helped not only helped their brand image but also Threat Of New Entrants Even though the barriers to entry into the market are pretty low there are always the chances of giant companies & new modified entries devouring firms with new concepts. Luckily Americas regulatory bodies protect & suppress such vicious takeovers and actually strictly monitor over the competitiveness alive in the market.

Q2. Examine The Potential Market Entry Methods Possible For Intuit Advantages (examination) Online research is inexpensive and effectively swift.

People tend to be honest and thoughtful online.

MKX 9550 Marketing Strategy & Market Planning

Company Name: Intuit, Lecturer: Nicholas Grigoriou Name: Md. Shafiqul Matin, ID: 24585343

Online research is versatile

DisadvantagesSamples can be small and skewed

Online panels and communities can suffer from excessive turnover

Online market research can suffer from technological problems and inconsistencies

MKX 9550 Marketing Strategy & Market Planning