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Table Of Contents

1.1 Mission
1.2 Concept
1.4 Objectives
1.5 Keys to Success
2.0 Company Structure
2.1 Company Ownership
2.2 Start-Up Summary
2.3 Start-Up Expenses
2.4 Company Locations and Facilities
2.5 Hours of Operation
3.0 Marketing Plan
3.1 Marketing Overview
3.2 Situation Analysis
3.3 Target Market Segment Strategy
3.4 Market Trends
3.5 Market Needs
3.6 Competitor Analysis
3.7 SWOT Analysis
3.8 Positioning
3.9 Competitive Advantage
3.10 Marketing Mix Strategies
4.0 Management Summary
4.1 Organizational Structure
4.2 Participative Management Style
4.3 Management Team
4.4 Personnel Plan
4.5 Competencies and Strengths
5.0 Interior Design and Corporate Identity
5.1 Design
5.2 Corporate Identity and Branding
6.0 Products and Services
6.1 Besito Picante Starters
6.2 Besito Picante Main Dishes
7.1 Important Assumptions
7.2 Budget
7.4 Break-even Analysis
8.0Employee Manual
8.1 Employee Training Manual
8.2 Employee Policy Manual
8.3 Appearance Standards
8.4 Seating & Rotation
8.5 Bidding Farewell
8.6 Quality Control
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Picante Business Plan

Picante Business Plan

Ratings: (0)|Views: 10 |Likes:
Published by James Brent
business
business

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Published by: James Brent on Apr 10, 2013
Copyright:Attribution Non-commercial

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09/10/2013

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