Founded in 1974, Interbrand is one o the world’slargest branding consultancies. With nearly40 oces in 26 countries, Interbrand’s combinationo rigorous strategy, analytics and world–classdesign enables it to assist clients in creating andmanaging brand value eectively across alltouchpoints in all market dynamics. Interbrandis widely recognized or its Best Global Brandsreport, the denitive guide to the world’s mostvaluable brands, as well as its Best Global GreenBrands report which identies the gap betweencustomer perception and a brand’s perormancerelative to sustainability. It is also known orhaving created Brandchannel.com, a globalresource about brand marketing and branding.For more inormation on Interbrand,visit Interbrand.com.For more than 35 years we have been creatingretail brand eperiences or companies around theworld. We design transormative retail eperiencesthat create an ongoing connection with customers.From engaging digital implementations tostrategically scaled physical eecutions, wepartner with brand leaders to strengthen brandloyalty in store and out. We harness the creativeminds o eperts across numerous disciplines:strategy, shopper sciences, retail design, digital,documentation and rollout. ogether, weanticipate customers’ needs and design dynamicbrand interactions to keep them connected andcoming back or more. For more inormation,visit InterbrandDesignForum.com.
IntroductionBy Jez FramptonEperienceis EverythingU.S.Retail BrandsCanadianRetail BrandsMeicanRetail BrandsBrazilianRetail BrandsU.K.Retail BrandsFrenchRetail BrandsGermanRetail Brands JapaneseRetail BrandsChineseRetail BrandsSouth East AsianRetail BrandsKoreanRetail BrandsAustralianRetail BrandsCriteria & MethodologyBrandStrengthContributorsBestRetailBrands.com