EDUCATION
St. John Fisher College: Rochester, NY
Communication/Journalism — anticipated graduation May 2009 — 3.75 GPA
Nazareth College: Rochester, NY
Significant coursework — Communication/Rhetoric
PROFESSIONAL EXPERIENCE
Marketing Communications Intern: Toshiba Business SolutionsRochester, NY -- January 2009 -- present
• Creating the organization’s first-ever social
media press release • Initiated company Twitter account • Wrote script forcompany-wide “on hold” phone message
•
Use Photoshop and Adobe InDesign to design marketing collateral
Assistant Firm Director: PRIMA Connections (student-run firm at St. John Fisher College)Rochester, NY -- April 2008 -- present
• Secured new business for agency by establishing contract with Lights of Autumn (a Rochester-based rock band) • Landedcoverage for LOA in
Messenger Post
and Fisher’s
The Cardinal Courier
• Write and maintain official biography on Myspace,Facebook and Last.fm • Coordinate internal communications through Ning.com
Public Relations Intern: Lollypop Farm -- The Humane Society of Greater Rochester Rochester, NY -- Fall 2008
• Raised over $1,000 with marketing plan for calendar sale • Organized media exposure for Barktoberfest event, helping toexceed fundraising objectives and raise $112,000 • Produced local and national media lists • Used Adobe InDesign to designmarketing collateral
Public Relations Intern: Eric Mower and AssociatesRochester, NY -- Summer 2008
• Utilized CISION software and Technorati to collect story placement research and conduct blog monitoring project for Kodak •Compiled quarterly clipping report for KI Furniture • Wrote press releases for Rochester Small Business Council and Centrilogic
News Intern: 13 WHAM TVRochester, NY -- Summer 2007
• Worked with health reporter, assisted at shoots • Used broadcast style of writing by contributing to newscast scripts •Researched and prepared information for graphics department for medical segments
Marketing Intern: America’s Fair (Erie County Fair)Hamburg, N.Y. -- August 2006
• Media relations, handled press coverage of the fair • Helped with set-up and implementation of promotional events
Freelance Journalist:
NEXT
(teen section of
The
Buffalo News
)Buffalo, N.Y. -- October 2003 -- June 2005
• Carried out research and interviews • Proposed original story ideas and met deadlines •
Highlight, June 2005: Emailinterviewed Nicholas Sparks for article about
The Notebook
RELATED ACTIVITIES
Member: Public Relations Student Society of America (St. John Fisher College)Rochester, N.Y. -- January 2008 -- present
• Attend bi-monthly meetings as well as national and regional conferences
Co-Editor:
The Gleaner
(student-run newspaper at Nazareth College)Rochester, N.Y. -- June 2007 -- December 2007 (staff since November 2006)
• Enhanced publication frequency and spearheaded re-design • Led weekly staff meetings and published articles in every issue• Increased staff size and coached new writers in one-on-one conferences
WORK EXPERIENCE
Server: Biaggi’s Ristorante ItalianoVictor, N.Y. -- August 2008 -- presentServer: Bellini’s Italian EateryVictor, N.Y. -- August 2007 -- August 2008
168 Greystone Lane • Rochester, NY 14618 janetaronica@gmail.com • 716-725-9565Twitter: @JanetAronica • www.janetaronica.com
Leave a Comment