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52390206 Business Plan

52390206 Business Plan

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Published by Manish Singh

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Published by: Manish Singh on Apr 11, 2013
Copyright:Attribution Non-commercial

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04/18/2013

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SAMPLE BUSINESS PLANFITNESS PLUS, INCDisclaimer:This is a sample business plan, so the company and businessinformation are fictitious. This plan reflects our standard businessplan model, and changes in outline and structure can be made as perclient specifications.ContentsEXECUTIVE SUMMARY....................................................................................................................... 4GENERAL COMPANY DESCRIPTION.................................................................................................... 61.1 COMPANY OVERVIEW:...................................................................................................................... 61.2 MISSION AND VISION:..................................................................................................................... 61.3 STRENGTHS AND CORE COMPETENCIES:..................................................................................................61.4 CHALLENGES:.............................................................................................................................. 6INDUSTRY ANALYSIS......................................................................................................................... 7SERVICES OVERVIEW......................................................................................................................... 93.1 SERVICES:.................................................................................................................................. 93.2 BENEFITS AND FEATURES:................................................................................................................ 93.3 WHY PEOPLE NEED THIS SERVICE?........................................................................................................ 9MARKETING PLAN............................................................................................................................ 10MARKET ANALYSIS:............................................................................................................................ 104.1 Market Description
 
.................................................................................................................... 104.2 Market Facts:........................................................................................................................... 134.3 Market Size:............................................................................................................................. 144.4 Market Growth:......................................................................................................................... 154.5 Market Demand:....................................................................................................................... 174.6 Market Trends:......................................................................................................................... 184.7 Market Growth Potential:........................................................................................................... 194.8 Market Opportunities:................................................................................................................ 214.9 Barriers to Entry:...................................................................................................................... 214.10 Regulations:........................................................................................................................... 214.11 Service Potential:.................................................................................................................... 214.12 Targeted Audience:................................................................................................................. 224.13 Competition:........................................................................................................................... 264.14 Market Niche:......................................................................................................................... 27MARKETING STRATEGY......................................................................................................................... 275.1 Value Proposition:
 
..................................................................................................................... 275.2 Branding:................................................................................................................................. 285.3 Marketing Objectives:................................................................................................................ 285.4 Strategy:.................................................................................................................................. 285.5 Marketing Budget:..................................................................................................................... 28SWOT ANALYSIS............................................................................................................................. 29MARKETING MIX............................................................................................................................... 31OPERATIONAL PLAN........................................................................................................................ 33BizPlanCorner.comSample Business Plan28.1 Service Execution Timeline:....................................................................................................... 338.2 Location:.................................................................................................................................. 338.3 Legal Environment:................................................................................................................... 338.4 Personnel:................................................................................................................................ 33MANAGEMENT AND ORGANIZATION............................................................................................................ 339.1 Management Strength:.............................................................................................................. 349.2 Bankers:...........................................................................................

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