New social decision-making platform allows users to ask a question, add choices and invite theirFacebook friends or the world to provide instant feedback to help reach a favorable verdictPHILADELPHIA, April 11, 2013 /PRNewswire/ -- Choozum, a Philadelphia basedsocial media development company, announced today the public launch of itssocial decision-making platform comprised of a free mobile app that integratesseamlessly with Facebook. After more than a year of planning and development, the companyunveils its service to help solve a ubiquitous problem across all consumer personas: makingdecisions.(Logo:http://photos.prnewswire.com/prnh/20130411/PH92631LOGO)"People are faced with making decisions amid competing choices on a daily basis," saysLeighRaup, resident Public Relations Lead at Choozum. "We created Choozum with consumers in mindsuch that choice-making is more social, fun, convenient, engaging and quick. People who useChoozum rely on its qualitative and quantitative core, and that's truly the underpinning value in ourservice." The popularity of crowdsourcing votes, also known as "community polling," seems to be gaininginterest among the social media and networking communities. Companies offering social decision-making services like Choozum have increased over the past year. Choozum cites that its service isunique in the way invitations are generated with regards to private and public permissions;leveraging the largest social network platform, Facebook, as a distribution mechanism. Choozumusers can invite one, many or all Facebook friends to a survey, and each Facebook friend is instantlynotified of the request. Survey responses are delivered back to the survey author immediately. Inaddition, the company stated they focused on both utility and entertainment value, in accordancewith the usage patterns of its member base. While users wait to receive votes for surveys they'vecreated and shared, they can also peruse any of 34 vertical categories, such as Fashion, PersonalStyle, Travel, and Celebrity, to cast votes on other Choozum members' surveys.Choozum began introducing its service across university campuses throughout the United Statesearlier this year. The company's founders claim early adoption has been overwhelming particularly inthe Greek life communities at schools such as Stanford and University of Pennsylvania. Choozum isfree and available today in the iTunes Store and on their website (http://www.Choozum.com). Peopleinvited to participate in a Choozum survey do not require membership or the Choozum app in orderto respond.
About Choozum LLC
Choozum® (http://www.Choozum.com), the Social Decision Making® company, helps people makebetter informed decisions that come up in their life by inviting friends, family, or the world to help
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