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GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Product information is preliminary. Production models may vary.
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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Primary competitors:
Ford F-150 Toyota Tundra
Other competitors:
RAM 1500 Nissan Titan
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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KEY MESSAGES
Sierra is a cut above its competitors and takes refinement, performance and ingenuity to a whole new level. Here are some key features you can discuss with your customers.
WITHOUT COMPROMISE
Unyielding attention to detail, craftsmanship and refinement make the difference between mediocrity and greatness. Interior: The new standard in pickup truck interiors Exceptionally quiet Comfortable, durable seating thats easy to clean Real aluminum interior trim More storage in reconfigureable console and doors Soft-touch IP and trim with contrasting stitching Exterior: Bold styling with attention to detail Projector-beam headlamps with LED signatures Wheel arch moldings Chrome bumpers, grille surround and belt moldings Unique All-Terrain cues Quality, reliability and durability: Quiet interior demonstrates quality Excellent fit and finish throughout Accessories lineup: Box side step, bed liner, running boards, grille and 22-inch wheels
ADVANCED
Sierra raises the bar for pickup expectations. ALL-NEW EcoTec3 ENGINES: Innovative engine technologies deliver more power and better fuel economy Direct Injection Active Fuel Management Variable Valve Timing Chassis: DURALIFE brake rotors Enhancements for a more comfortable ride Stronger and larger axles on V8 models Exterior: Extensive aerodynamic improvements
INGENIOUS
Sierra offers purposeful solutions and technologies. Functionality: Moveable cargo box upper tie-down hooks LED cargo box lights CornerStep rear bumper EZ Lift & Lower locking tailgate Large buttons and knobs Safety: Front and Rear Park Assist Rear Vision Camera Forward Collision Alert Lane Departure Warning Safety Alert Seat Infotainment/connectivity: 8-inch Color-Touch Radio with the next-generation of IntelliLink with enhanced functionality Multiple USB ports and 110V power outlet
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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Exterior Styling
DRAMATICALLY ENHANCED FORM AND FUNCTION
Sierra was designed to make a statement with a bold look that is as functional as it is appealing. A new aero spat and integrated tailgate spoiler contribute to worldclass aerodynamics, while new door designs contribute to an exceptionally quiet cabin.
Movable upper tie-down hooks Sliding rear window with available rear defogger Spoiler integrated into the tailgate for better aerodynamics
Redesigned doors, including forward-hinged Extended Cab doors and larger Crew Cab rear doors
Aero spats
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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Interior Styling
The new standard in truck interiors
Fro m t h e S i e r r a m o d e l t o t h e t o p - o f- t h e - l i n e t r i m l e v e l s , each new Sierra interior delivers exceptional storage, attention to detail and superior craftsmanship. The SLE and SLT trims add premium materials such as real aluminum trim, a soft-touch instrument panel and upper door trim.
Contrasting stitching
USB ports
110V outlet
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
All-Terrain
Unique All-Terrain exterior features: 18-inch chrome aluminum wheels Available 20-inch wheels (shown above) Chrome full-feature outside rearview mirrors with powerfold Body-color grille surround and bumpers Fog lamps Halogen projector-beam headlamps with LED signatures Locking rear differential Off-Road Suspension Package with monotube Rancho Tenneco shocks Underbody shield Trailering equipment
Unique All-Terrain interior features: Auto-dimming inside rearview mirror Bose premium audio system (SLT) Carpeted floor mats Heated cloth bucket seats (SLE) Leather-appointed heated front bucket seats (SLT) Ultrasonic Rear Park Assist
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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The three ALL-NEW EcoTec3 SIERRA ENGINES feature the latest engine technologies from GMC that deliver power when its needed and optimal efficiency at cruising speeds. 1. Direct Injection (DI) delivers fuel more precisely into the combustion chamber for a higher compression ratio that means more torque, better overall power and improved fuel efficiency. 2. Active Fuel Management (AFM) improves fuel economy by deactivating cylinders under certain low-demand driving situations, reducing the engines work and translating into real-world fuel economy improvements. 3. Variable Valve Timing (VVT) helps optimize the camshaft timing to provide improved low-rpm torque and high-rpm horsepower.
DI
AFM
VVT
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GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
A NATURAL CONNECTION
Infotainment in the 2014 Sierra is truly an extension of the drivers connected lifestyle. Sierra is the first vehicle in the GMC lineup to offer the next-generation IntelliLink system, which allows your customers to keep their hands on the wheel and their eyes on the road while accessing their music, contacts and more.
Cluster Display
The 8-inch Color-Touch Radio with IntelliLink is integrated with a 4.2-inch color cluster display to help minimize distractions. Steering wheel-mounted controls allow drivers to browse select information, including music and contacts in the Driver Information Center.
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
Feature: CONVENIENCE CornerStep rear bumper Front-hinged rear door (Extended Cab) Larger rear door (Crew Cab) Truck bed movable upper tie-downs EZ Lift & Lower locking tailgate CONFIDENCE DURALIFE brake rotors StabiliTrak Electronic Stability Control System with Trailer Sway Control Coil-over-shock front suspension Shear body mounts SAFETY Forward Collision Alert Lane Departure Warning Rear Vision Camera Hill Descent Control Ultrasonic Front and Rear Park Assist
Benefit: Makes it easy to get in and out of the truck bed, even with the tailgate down Offers easier entry and exit in tight parking spaces Offers easier entry and exit Accommodate oversized or tall cargo Opens and closes smoothly and quietly
Extend brake life and protect against corrosion Provide better command of the road Provides a confident driving experience and smooth ride Deliver more comfortable ride
Warns the driver with visual and audible or seat vibration warnings when the vehicle approaches another vehicle too quickly Warns the driver with visual and audible or seat vibration warnings when the vehicle drifts out of its lane Displays a live image of the area behind the vehicle to assist in backing up (displays on radio screen) Provides a smooth and controlled descent in rough terrain without the need for the driver to touch the brake pedal Helps the driver park by issuing warnings when the vehicle gets too close to an object PAGE 10
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
Fire Red1
Onyx Black
Quicksilver Metallic
INTERIOR COLORS2:
Jet Black Jet Black/Dark Ash Cocoa Dune
Summit White
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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standard content
The 2014 Sierra features a higher level of standard equipment than the current work truck model.
Mechanical:
New 4.3L V6 EcoTec3 engine with Direct Injection, Active Fuel Management and Variable Valve Timing 6-speed automatic transmission, electronically controlled with overdrive and Tow/Haul mode 4-wheel antilock disc brakes Cruise Grade Braking and Powertrain Grade Braking DURALIFE brake rotors Electronic Trailer Sway Control Hill Start Assist StabiliTrak Electronic Stability Control System with Proactive Roll Avoidance and Traction Control
Interior:
6-speaker audio system (Extended and Crew Cab only) Air bags: dual-stage frontal and sideimpact, driver and front passenger and head-curtain and seat-mounted sideimpact, front and rear outboard seating positions with Passenger Sensing System Air conditioning, single-zone Audio system: AM/FM stereo with 4.2-inch color display, USB port, auxiliary jack and SD card slot Center fold-down armrest with storage Cloth seating Cruise control Driver Information Center (DIC) with monochromatic 3.5-inch display Graphite-colored, rubberized-vinyl floor covering Manual tilt-wheel steering column Power door locks Power windows with Express-Down and driver Express-Up (Extended and Crew Cab only)
Exterior:
17-inch painted steel wheels Bed rail protectors Chrome grille surround CornerStep rear bumper Front frame-mounted recovery hooks (4WD only) Full-size spare tire Halogen projector-beam headlamps Movable cargo upper tie-downs (4) Locking tailgate Solar-absorbing tinted glass Tire carrier lock Wheel arch moldings
Packages:
Convenience Package 110V power outlet/Heated, power-adjustable OSRV mirrors/LED cargo box lighting/Remote Keyless Entry Appearance Package 17-inch stainless steel-clad wheels/Deep-tinted glass
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PACKAGING INFO
For 2014, GMC has introduced a simplified packaging strategy with a higher level of standard equipment that will make it easier to order, stock and sell Sierra.
SLE
includes all Sierra content, plus:
4.2-inch multi-color Driver Information Center (DIC) display 8-inch Color-Touch Radio with IntelliLink (Extended and Crew Cab only) 17-inch bright machined-aluminum wheels Bluetooth wireless technology for phone Body-color mirror caps, door handles and bodyside molding EZ Lift & Lower locking tailgate Heavy-duty locking rear differential (4WD models) LED cargo box lighting Real aluminum interior trim Rear Vision Camera Rear wheelhouse liners Soft-touch IP Carpeted floor covering with rubberized vinyl mats Deep-tinted glass Heated, power-adjustable OSRV mirrors Illuminated driver and front passenger vanity mirrors Leather-wrapped steering wheel with audio and cruise controls OnStar Directions & Connections Plan (6-month trial) Remote Keyless Entry Single-slot CD/MP3 player SiriusXM and HD Radio 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch ultra bright machined-aluminum wheels Color-Touch Radio with Navigation and IntelliLink Dual-zone air conditioning with automatic climate control Trailering equipment
SLT
includes all SLE content, plus:
110V power outlet Chrome bodyside molding, mirror caps and door handles Halogen projector-beam headlamps with LED signatures Leather-appointed heated front split-bench seat with driver seat memory Manual tilt and telescopic steering column Power-adjustable pedals 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with AFM, DI and VVT (included on Extended Cab) 18-inch polished aluminum wheels Auto-dimming inside rearview mirror Dual-zone air conditioning with automatic climate control Full-feature OSRV mirrors Halogen fog lamps Locking rear differential Rear-window electric defogger Remote vehicle starter system Trailering equipment Universal Home Remote
optional Equipment:
optional Equipment:
6.2L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch chrome aluminum wheels Bose 6-speaker system Color-Touch Radio with Navigation and IntelliLink Power sunroof (Crew only)
Packages:
SLE Convenience Package: Power-adjustable pedals/Sliding power rear-window with electric defogger/Ultrasonic Rear Park Assist SLE Preferred Package: 6-way power driver seat adjuster (bench seats)/ 110V power outlet/Dual-zone air conditioning with automatic climate control/Halogen front fog lamps/Manual tilt and telescopic steering wheel/ Rear-window electric defogger/Remote vehicle starter system/Universal Home Remote Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho Tenneco shocks/Underbody Shield Package
Packages:
SLT Preferred Package: Heated, leather-wrapped steering wheel/ Sliding power rear-window with electric defogger/Ultrasonic Front and Rear Park Assist Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho Tenneco shocks/Underbody Shield Package Driver Alert Package: Forward Collision Alert/Heated and cooled front seats/Lane Departure Warning/Safety alert seat/Ultrasonic Front and Rear Park Assist Entertainment Package: Two (2) sets of wireless headphones/9.2-inch LCD display/AV remote control/Rear-seat DVD/Blu-ray player
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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