Description

Using Boliden Limited, a Swedish company, as their bachelor's degree thesis case study, Marten Fuchs and Anna Furu of the Lulea Technical University, Sweden, the paper shows how companies can handle public opinion during a corporate crisis.

The research describes, explores and tries to explain what should be included in a crisis communication plan, how the actors involved in a crisis management team can be described and how an organization prepares its management for corporate crises.

The authors show that a crisis communication plan should include the issue of conveying a key message, and that internationally diverse organizations need to use more than one spokesperson when communicating during a crisis.

The study further shows that the selection of the members of a crisis management team is based upon their knowledge, rank and position within the company and that organizations provide employees at managerial level with media training.