Creating content is just one part of the conversation.Regardless of format or distribution channel, it’s still only a one-way street until someoneresponds, trackback, bookmark, comment, etc. And this is the part where I think we needto focus in order to positively impact and nurture the future of online conversations.It’s not just about the source, it’s about the dialog that ensues and the ideas anddiscoveries that emerge along the way.This goes beyond the original premise that anyone with an important idea or thought willsimply blog it. In my experience, the most enlightening part of any topic is always theconversation…and in the world of Social Media, that conversation is in the form of thevery actions that are triggered by the original topic.If you took the time, whether as a reader or a writer, to read the comments of a favoriteblog post for example, you’d find brilliance, perspective, and new opinions that allow atopic to genuinely flourish. At the same time, you can also find a series of comments thatare completely pointless and distracting that can take away from the value of theconversation.Again, content is increasing in production to the point where it’s almost impossible tonavigate through the static. Instead of honing on and strengthening relevant signals, we jump from place to place and from conversation to conversation, contributing most of our time to sharing less important content than the very ideas that can help empower thevalue of each online communitywhere we engage.We move too quickly.Concurrently, we’re groomed to think that older posts are also aging in context andrelevance. Unfortunately, rather than continuing to live, breath, and evolve, thesediscussions are often buried by new content often to be recreated from scratchelsewhere. How quickly we move away from what could become timeless masterpieces.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis