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Marketing B to B

Marketing B to B

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Published by mezouki

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Published by: mezouki on Mar 23, 2009
Copyright:Attribution Non-commercial

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05/03/2013

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MARKETING INDUSTRIEL
NOTION DE FILLIERESPECIFICITES DU MARKETINGB TO B
J.louPOIGNOT
MAJ: 12/09/05
 
MARKETING INDUSTRIEL
Produit finalMarché de consommationFilière industrielle de productionMarketing B to BMarketing Gd Public
 
MARKETING INDUSTRIEL
NOTION DE FILIEREProduit industriel
=Ensemble de s/éléments successivementassemblés tout au long d'une filièreindustrielle spécifique
Ex: L’automobile

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