Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
In Blogger and Media Relations, You Earn the Relationships You Deserve by Brian Solis

In Blogger and Media Relations, You Earn the Relationships You Deserve by Brian Solis

Ratings: (0)|Views: 30 |Likes:
Published by Brian Solis
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.

More info:

Published by: Brian Solis on Mar 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

06/16/2009

pdf

text

original

 
In Blogger and Media Relations, You Earn theRelationships You Deserve
By Brian Solis, blogger at  PR 2.0  and principal of FutureWorksPR, Co- Author Putting the Public Back in Public Relationsand Now Is Gone
Every now and again areporter or blogger decides to shake up the PR industry byshowcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do soout of spite.This time around however, Marshall Kirkpatrick of ReadWriteWeb has started aconversation that proactively helps PR and communications professionals learn how tomore effectively work with influential writers for future stories and maybe, just maybe,forge and cultivate ongoing relationships. In his post, “Five Wrong Ways to Pitch RWWand One Great Way,” Kirkpatrick gives us a glimpse into his daily routine for receivingand reporting on news and trends.Wrong #1 - Email the wrong email addressWrong #2 – Phone CallsWrong #3 – Twitter, Especially DMWrong #4 – FacebookWrong #5 – IMGreat Way #1 – RSS 
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
He summarizes what you should do this way, “PR people, please send us the RSS feedsof your clients' blogs and news release. The full fire-hose of company news and updatesfor us to pick out what's interesting, someplace outside of our email inboxes, free of dreadful press release rhetoric (skip to the second paragraph where details usually are,then skip past any executive quotes and hope there are readable details somewhere) -that sounds like a dream come true. I know that's where I get most of the stories I writeabout, not from email pitches. Send both, but company feeds are likely to be looked atmore closely.”We’ll talk more about whether this is all you need to do to help get your story out there,but at the very least, what Marshall is shouting, is what he wants and how he wants it.He’s not alone in his requests to receive information in a specific format and process. Stowe Boyd, a technology and thought leader who is helping to define the social web,recently created an account on Twitter specifically for PR pitching.Heshared his rationalein a recent post, “I can't believe what a pain in the ass it still is todo something as basic as trying to schedule meetings with startups at a conference. Butin order to make things simple for me, I am hereby posting a schedule of the times that Iwill make available for meetings with companies at the Web 2.0 Expo, and I am notgoing to accept email-based proposals to meet, only Twitpitches. All companies whowould like to have a meeting with me, need to send me a Twittered description of theproduct. Yes, please Twitter it to me at www.twitter.com/stoweboyd. Yes, one tweet, 140characters less the eleven used for ‘@stoweboyd’.”
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
 Adam Ostrow of Mashable, a popular blog covering the world of social networks, alsoshared tips for increasing the chances of getting coverage in their post, “12 Things Notto Do When Pitching a Story to Mashable.”Here’s your Top 12:1. Don’t Send an Invite from Your App2. Don’t Reference Your Media Coverage on Mashable Competitors X, Y, and Z3. Don’t Private Message on Social Network4. Don’t Try a Backdoor 5. Don’t Contact Pete6. Don’t Make Unsolicited Phone Calls7. Don’t USE ALL CAPS8. Don’t Misspell Their Names9. Don’t Try to Setup a Lunch10. Include a URL11. Offer a Preview of Your Private Beta12. Don’t Pitch Old News
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->