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Social, Local, Mobile: The Trends Changing Our World
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SpendShift_INC500_10.2
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Measuring the Contributions of Brand to Shareholder Value
a paper we wrote for The Journal of Applied Corporate Finance, a Morgan Stanl...
Calamity Master - Gravity Summit Version
Calamity deck as presented by John Gerzema to the Gravity Summit. Updated wit...
The Trouble With Brands
Most consumer brands are not creating value. The exceptions share a set of “e...
John Gerzema's Calamity Presentation - Update
This is an update to John Gerzema's Calamity Presentation, with new examples ...
DTC Calamity Presentation
Presented at the DTC National Conference in Washington, DC, April 16, 2009. D...
Calamity Presentation - SES Keynote
Presentation from SES NY Keynote. March 26, 2009.
Calamity SES Presentation
Keynote presentation at Search Engine Strategies Conference in NYC, March 26,...
CALAMITY: Marketing Your Way Out of This Recession
This presentation was given at The Economist Conference, March 17th, 2009. It...
DMNews 2-24-09 Branding and response are the same
In a world of compressed consumer decision-making, direct response is now a p...
Why These are Challenging Times for High Fasion
What’s emerging is a new fashion etiquette. I call it ‘Déclassé consumption’....
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