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Introductory Operations Management: Lecture 2 - In Detail

Introductory Operations Management: Lecture 2 - In Detail

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Published by: u5easdrctd on Mar 23, 2009
Copyright:Attribution Non-commercial

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08/19/2014

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CHAPTER 2: COMPETITIVENESS,STRATEGY,AND PRODUCTIVITY 
Aug 28
th
2008Lecture 2
 
OUTLINE
Competitiveness
Strategy
Strategy and Tactics
Strategy formulation
Global Strategy
Quality and time strategies
Productivity
Computing productivity
Example problems
Productivity in service sector
Factors affecting productivity
Video on competitiveness and strategy
2
 
COMPETITIVENESS
Competitiveness?
Howeffectivelyan organizationmeetsthe wants and needs of customers relative to others that offer similar goods or services
Business organizationscompetethroughsomecombination of marketing andoperations
Identifying customerwants and/or needs
Perfect match
Pricing
 Trade-off between price and features provided
Advertising and Promotion
Attract buyers
3
 p /   /  i  m a g e s . c i   a
 
 o. c  om /  i   u /  i  m a g e s  /   p o d  u c  s  /  n om al   /   6  6  8  /   p o d  u c - 5  6  6  6  8 . j   p g

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