• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
When Should You Fire Your Website Designer
When he doesn’t know your business. You may say that it isn’t his job. But you arewrong. Your online business is not a wild crazy idea, but a source of your income. Trustthe right people to design your website. Your 17 year old nephew may be able to createyour website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites haveplanted the seeds to online success. Many of them are your competitors.
The problem is web designers focus on the technical aspects of the site. They don’thave a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.Why Do You Have a Website?
Just one simple fact.The reason you have a website for your business, no matter whatbusiness you are in, is you want to rake in bundles of cash. May be not now but definitelylater it should be bringing returns on the investment. .
How does a website make money for your business?
Well, there are only 5 things that matter if your site is going to be a cash magnet:1.You have to be “findable” on the web2.You have to generate leads = people to your site3.The leads need to become prospects4.The prospects have to be converted to buyers = sales5.You should save bundles of money that you are spending now, on things likecustomer service, order fulfillment, delivery tracking, automatingoffers…anywhere that information is provided without getting a bunch of humansinvolved.That’s all there is to it! If your web designers know these well and fine, BUT most donot. Worse, website maintenance costs money. And you are losing business tocompetition. That is BAD.
Your Website is Like Your Business.
You Want It to Make Money. And Save Time. All the Time
.
Years ago I took one of myown ideas and created a $1 million+ online business from scratch. It is now on the firstpage of the search engines. And it’s my business and livelihood. Make sure that your webdesigner owes a successful online business and knows about how to run it.Your sole purpose in having a website should be to use it as a marketing andcommunications tool. It is not there to be pretty. It should not be there to win awards. It isthere to make you money.Even if you have a better product or service than your
 
competition, the one who attracts more prospects and customers – wins! Being the best atmarketing is all that matters.
OnlineMarketing Is Completely Different Than Marketing Offline
All of the tools, techniques, communication, etc. in the online world are different thanthose offline. A very common mistake is to think because it works offline you can justput it on the website! It’s important to realize the reader of offline thinks and processesinformation in a different way than someone reading online copy. What works offlinemay be a complete flop online.They are two different worlds. For example, online marketing REQUIRES you to knowhow to get your site ranked high, very high, in the search engines like Google andYahoo….so
you routinely appear on the first page
for the optimal search terms foryour business.Of course, this assumes you know how to find the optimal words for your business, yourmarketplace, your niche, etc. Just so you know, the “include all words” strategy hasproven to be a total failure.And, most designers and businesses do not know that SEO (search engine optimization)is
not
SEM (search engine marketing). If you do one and not the other you will probablybe very disappointed with your results.Studies have shown that you need to be on the first page of search engine results to getenough people coming to your site. SEO and SEM are not optional for online success –they are
mandatory
!62% of users searching on the internet select a result within the first page of results. Morethan 90% click within the first 3 pages of search results. Beyond that you are toast.
Increase your ROI: Only Work with People Who Know Websites and OnlineMarketing
When you are planning your financial future you hire a financial planner or an attorneywho specializes in that area of law. When you want plastic surgery you don’t go to apodiatrist, unless you want to end up with your nose looking like a foot.So why wouldn’t you hire someone who specializes in creating
money-making
websitesto build your website? Why would you hire a techno-wizard who knows nothing aboutbusinesses? I know this sounds silly but I have to say it because that is what the greatmajority of people do – pay someone to build a pretty site and slap it online and hope forthe best.Did you know that 99% of web design companies don’t know how to devise online sitesthat actually market your products or services?
 
So what you need is someone who can do more than build a website. Much, Much More!You need people who can help you with how to create “hot” products or services thatyour customers really want.You need people who make it possible for you to have a “money tree” business. Peoplewho can produce money like it grows on trees. People who have the communicationskills you need to capture the attention and “cash the order” with your customers. Onlineor offline. (That means using multiple marketing channels and starting with the lowestcost = online!)You need people with real world experience as well as online experience that cancombine the two for the benefit of…YOU.No one has the time to learn everything about their business, the internet, marketing,copywriting, finances and so on. That is why…
“The price of ignorance is paid forever!"
Successful entrepreneurs value all the real-world experience they can get. Where do theyget it? By surrounding themselves with a
team of experts
who can provide theknowledge, guidance and successful experience for a wide variety of businesses.One of the many beauties of direct marketing online, you never are face-to-face with yourprospects, you never, ever experience a single “No” response! No one enjoys hearing“No.” At first it seems like a personal rejection.For lots of people, never hearing anything but “Yes” is a lot of fun too!
Always Remember Your Website is your Marketing Machine
I just talked about how a good looking site can be totally useless and invisible to thepublic. I talked about how and why you want to be on the first page of the search engines.Now, about driving people to your website. This is more than “being found” for the rightsearch terms. This is about having a comprehensive strategy that links your offline andonline marketing together to create leverage for your business and get maximum results.Everything you do must have synergy, leverage and scalability. If not, don’t do it.You need to be sure your online partner can:
Create a site that entices visitors to convert from information seekers to payingcustomers
Generate a stream of online and offline leads
Show you what functions of your business can be automated to save youmoney…and put that savings to good use…getting more customers
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...