HOW TO DO PROJECT

DEEVANSHU SAXENA
RAJESH YADAV
NAYANDEEP
VIKAS
BALAJI GROUP

Impact of visual merchandising (POP-point of

purchase) on sales in multi brand outlets
(Men’s wear)-analysis of induced sale in
PUNE CENTRAL.
TITLE
 Impact of visual merchandising (POP-
point of purchase) on sales in multi
brand outlets (Men’s wear)-analysis of
induced sale in PUNE CENTRAL.
OBJECTIVE
 STUDY OF THE PROFILE OF CUSTOMERS
OF PUNE CENTRAL
 DETERMING THE LIVING INDEX OF THE
CUSTOMER AT PUNE CENTRAL
 CALCULATING THE AVEREGE
EXPENDITURE OF THE CUSTOMERS AT
PUNE CENTRAL
METHODOLOGY

THE STEPS IN METHODLOGY ARE:-

2. EVALUATION ANDSYSTEMATIC WAY OF
INVESTIGATION DATA.
3. SYS. WAY OFCOLLECTING DATA.
4. FACTOR ANLYSIS
5. SAGMENTATION OF MARKET
METHODLOGY
 METHODOLOGY

Component of
market resear
ch problem

Objective
theoritical
frame Research
work questionaire

Analytic
al work
hypothesis
METHOLDOLOGY

FACTOR ANALYSIS
 VISUAL MERCHANDISING SPACE
 NO. OF SHOW DUMMINGS
 VARIETY OF PRODUCT DISPLACED
 TYPE OF VISUAL MERCHANDISING
 SALE OF BILL COUNTER PRODUCTS

ALL THE FACTORS WERE STUDIED ON THE

SCALE OF 1-7 RATING
METHODOLGY

THE FACTORS WERE STUDIED BY THE

FOLLOWING METHODS:-
2. CORRELATION ANALYSIS
3. REGRESSION ANALYSIS
4. ANOVA METHOD

THERE AFTER THE MARKET IS SEGMENTED

ON THW BASIS OF QUESTIONIRE
ANSWERS.
QUESTIONAIRE
CUSTOMER PLEASE ANSWER THE FOLOWING QUESTIONS THESE
WILL HELP US TO
SERVE YOU BETTER.

 Check one: MALE:_______ FEMALE:_________

 How long have you stayed there: (please tick)

Less than 1 year_____ 1 to 5 years_______ more than 5
years_____
 
 What is your occupation?
Service _______ Own
Business_______Retired_______Others_____

 What is your age?

Less than 30 years_____; 30 to 40 years_______ ; more
 How often do you came in the store?
q Once a week
q Once a month
q Twice a week
q Rarely
 The store has an inviting atmostphere
q Strongly agree
q Agree
q Neither agree nor disagree
q Disagree
q Strongly disagree
 WHICH VISUAL AIDS DO YOU LIKE
PARTICULARLY IN THE STORE
q Visual display
q Near the counter display
q Glass display
q Dummy display
q Other(please specify)………..

 What you like the most about this one

mode particularly?……………
WHICH DUMMY PLACE YOU REMEMBER
THE MOST
q Near entry
q Near display counter
q Near bill counter
q Any other(please specify)………….
 HAVE YOU PURCHASED ANY NEW BRAND BY
SEEING THE VISUAL AIDS.(IF NO SKIP TO Q.7)
q YES
q NO

 WHAT IS THE PRICE OF THIS NEW PRODUCT

q <1000
q 1000-2000
q 2000-3000
q 3000-5000
q >5000
 Which brands of casual do you remember
having seen advertised in the store the
most?

q WILLS LIFE STYLE

q ARROW
q LOUIS PHILLIPE
q JOHN PLAYER
q PROVOGUE
q ALLEN SOLLEY
q ANY OTHER (PLEASE SPECIFY)………
 What is the brand shown in the
advertisement near the counter ?

q WILLS LIFE STYLE

q ARROW
q LOUIS PHILLIPE
q JOHN PLAYER
q PROVOGUE
q ALLEN SOLLEY
q ANY OTHER (PLEASE SPECIFY)………
●PLEASE ANSWER ABOUT THE FOLLOWING
BRANDS
 PLEASE RATE THE VISUAL AIDS OF THE
STORE ON THE FOLLOWING SCALE
q Excellent
q Good
q Fair
q Ok
q Impressive
q dislike
 WERE YOU HAPPY WITH OUR VISUAL
ADVERTISES
2. Visual display YES…
NO… NO…
3. Near the counter display YES…
NO… NO…
4. Glass window display
YES… NO…
5. Dummy display YES…
NO...
 Howcan we make your next stay
comfortable?
……………………………….