Multi-Tasking Gets Successful Entrepreneurs Nowhere!
If you are a fan of multi-tasking, or if you label yourself as amulti-tasker, then this piece of writing might upset you. Yes, thereare moments when the need for multi-tasking is paramount. Butwhen things really matter, just like in business, you might want toconcentrate on one task at a time.
It's a fact that a successful entrepreneur doesn't multi-task.
Multi-tasking, by definition, is said to be the act of simultaneously doing two or moretasks in hopes of doing the most number of tasks in the least amount of time. Simply put,it's the most you can do in the fastest way you can do them.An example that many of us do without even noticing it is listening to a news reportwhile sipping coffee while reading the newspaper while keeping an eye on your kid or sibling while they finish their breakfast. Without even intending or noticing it, that's four things at once! Cool, right?Multi-tasking isn't all that bad, especially when the things you're doing do not need anyspecial attention. But you do have to remember that while you're doing all these things,you won't be able to take give critical eye on everything you do. This isn't a good thingfor a serious entrepreneur.One of the things that aserious entrepreneur needs is concentration, especially if your business is one that calls for face-to-face or personal interaction with customers. Nocustomer would be thrilled if you would be talking to them, while at the same time,talking to another customer onyour phone while emailinganother on your computer. Noone will ever accuse you of being a competent entrepreneur if you're like this, much less aserious entrepreneur.
The Switching Cost - theCost of Switching fromOne Task to Another
The effect on the human brainof multi-tasking and its effectson productivity have long since been studied by experimental psychologists. Studies have
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