In the United States, Wisconsin found that the state generates $534 million from out-of-state cyclists. When considering impacts on industry and health, the economic impact of bike tourism rises to $1.5 billion.
anks to RAGBRAI, trail infrastructure, and emerging city networks, Iowa brings in$365 million — a million dollars each day — from cyclists traveling from out-of-state.In Oregon, the annual Ride Oregon event, Cycle Oregon, Scenic Byways, bike-friendly cities, supportive transportation sectors and tourism initiatives help the state economy generate $325.8 million from bike tourism. Moreover, the Oregon tourism bureau foundthat of the 17.4 million tourists who visit Oregon each year, 1.5 million planned to ridebefore they came and 4.5 million visitors rode a bike.Minnesota’s economy generates $427 million from recreation and mountain biking, withsizable chunk credited to tourism.
e state boasts trails, buy-in from tourism sectors andthe state department of transportation, bike-friendly small and large cities, and a new statebikeway program. For more information, see PedalMN.org.Trails for Illinois’ Trail Impact Study examined use and impact on 6 trails across the stateand found that 35% of trails users spend money in restaurants or bars and a majority bought accessories for trail use, such as shoes, bikes, clothing and camping gear. Mosttelling, 70% of trail users found out about the trail through word of mouth orhappenstance.Trails and routes bring in big dollars, too.
e Great Allegheny Passage generated $40.6million gross revenue in 2008, or $98 per day for each overnight cyclist. A survey foundthat the 11 largest multi-day rides in the country created more than $32 million ineconomic impact in 2011.In ski country, Summit County, Colorado generates $200 million for the local economy thanks to summer biking.
e Triple Bottom Line for Bicycle Tourism
e triple bottom line for bicycle tourism is:-Money: Investment leads to revenue.-Visibility: Signs, maps and promotion are important for a successful bike tourismeconomy.-Facilities, networks and connections (including other transportation modes):Usability and accessibility will lead to success.Communities and states can follow six steps to the bike tourism triple bottom line:-Build and brand
-Build/brand local, regional and state
-Connect with the
US Bicycle Route System
-Develop, promote and include
all types of bike tourism
: day tours, bike share, bikeovernights, events (races, rides like Tweed Rides), multi-day tours