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Mobile DSP Report

Mobile DSP Report

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Published by mobyaffiliates
A report covering mobile demand side platforms (DSPs) that allow buying of mobile advertising over exchanges and on a real time bidding basis. Learn how to buy across multiple traffic sources from a single mobile dsp dashboard.
A report covering mobile demand side platforms (DSPs) that allow buying of mobile advertising over exchanges and on a real time bidding basis. Learn how to buy across multiple traffic sources from a single mobile dsp dashboard.

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Categories:Types, Business/Law
Published by: mobyaffiliates on Apr 14, 2013
Copyright:Attribution Non-commercial

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09/17/2013

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© mobyaffiliates.com 2012 | Mobile DSP Report.doc
 
2
 
Table of Contents
1
 
Introduction 3
 
2
 
What are mobile DSPs? 4
 
3
 
Why should I advertise with a mobile DSP? 6
 
4
 
Ask the experts: Mobile DSPs 7
 
5
 
Mobile Demand Side Platforms: Key players 14
 
6
 
Your Next Steps 19
 
 
 
© mobyaffiliates.com 2012 | Mobile DSP Report.doc
 
3
 
1 Introduction
This report is all about mobile demand side platforms or Mobile DSPs. These are increasinglybecoming important in the mobile advertising market as the buying platforms used foraccessing multiple mobile ad networks from a single dashboard. Mobile DSPs can also offeraccess to exchange-traded inventory on a Real Time Bidding basis. This has hugeadvantages for the advertiser whether they are promoting apps, offers or running campaignsas an agency or trading desk.You can find out more about mobile DSPs and mobile advertising at http://mobyaffiliates.com  Let us know any questions or to get in touch email us at research@mobyaffiliates.com 

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