• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Designing For Lifestyle:Mobile Ethnography
Kelly GotoPrincipal & Design EthnographerInterfaces: Mobile Focusgotomedia, inc. | gotomobile.com
 
“The mobile industry, as a whole, is
technology-and gadget-led.
What’s
important, however, is to design for the
user’s lifestyle
, and what he or she wants.Design must target mass-market users,
not only technical early adopters.”
(Ian Curson, Oyster Partners, interviewed by Comverse)
 
The Mobile Opportunity
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...