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Top 10 Ways To Spot Unprofessional Copywriting ServiceProviders
If your business does any kind of marketing or written communication withcustomers—and let's face it, what business doesn't—you need someone to helpyou communicate. In this competitive economic climate, few small or mediumsized businesses can afford to have a full-time writing staff. Freelance copywritingservices can be a wonderful option. You get writing services when you need them,and you do not have to pay overhead or other expenses that you would have withan employee.But copywriting service providers are not created equal. Some writers are betterthan others, and some services are better than others. Here are 10 ways to spotan unprofessional copywriter before you spend any money.1.Mistakes. If the writer cannot take the time to proofread and correct theirwork when they are marketing or writing for themselves, you cannot expectthem to do it when they are writing or marketing for you. The best writersare either excellent proofreaders, or work with a team so a fresh set of eyescan proof the work. Personally, I would not reject a writer for one simplemistake, but a pattern of inattention to details will make itself evident.2.Bad English. More than just bad grammar, bad English is choosing thewrong words, or using broken English, as sometimes happens with third-world speakers who do not have a strong command of the language.3.Weird attention seeking behavior. Everyone has to market themselves, buta writer or company that resorts to weird attention seeking behavior—copyin all caps, l33t speak, multiple exclamation points at the end of everysentence, hard to read fonts, etc.--may be indicating that they do not havea good grasp of what really attracts customers.4.Wrong country. If you're marketing in the U.S., you want a person whospeaks U.S. English, not British or Australian English. Same goes for theother countries as well: Mexican Spanish and South American Spanish arenot the same.5.Strange pricing. Be cautious if some has prices considerably higher orconsiderably lower than what you have been paying for the same work.Quality work will cost a bit more—you do get what you pay for, after all—but will be worth it. A person who is offering a price considerably undermarket is only a good deal if they can produce quality work on your timetable.6.Deadlines. Chances are, you are not the writer's only client. Solo freelancewriters have to have a good grasp of their schedules to be able to deliverwork when promised. A writing team or commercial service will have morewriters to share the work load. If you frequently need material with a reallyshort turnaround (less than 24 hours, for example), you may be better off with a team of writers or a company that has writers working in differenttime zones or on different shifts.
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