ReadyContacts 2009

B2B Lead Generation UsingThe Big Friendly Giant

Tips, tricks & hacks to make the most of free.. Google services for your B2B lead generation

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B2B Lead Generation Using The Big Friendly Giant

B2B Lead GenerationUsing The BigFriendly Giant

Contents

Introduction2.

BuildingCompany&AccountIntelligenceData3.

FollowingAccountNews&Happenings4.

LocatingTargetLeads&DecisionMakers5.

SettingUpPowerfulProductsSites&LandingPages6.

LocatingEmailAddressesForTargetDecisionMakers7.

Blogging&BlogMarketing8.

InteractiveDiscussionGroups9.

WebsiteTracking&Analytics10.

Summary

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B2B Lead Generation Using The Big Friendly Giant

Introduction

B2Bleadgenerationandleaddatamanagementarenowquiteheavilytechnologydrivenbutthatdoesn’tmeanitneedstocostafortune.ThereisalotthatcanbedoneusingfreetechnologyandthankstothebigfriendlygiantcommonlyknownasGoogle,therearesomeprettypowerfulservicesandapplicationsatone’sdisposaltohelpwithvariousaspectsofB2Bmarketing,leadgenerationanddatarequirementstoo.Thebestpart–itdoesn’tcostathing.Thise-bookwaswrittentosharesomeofthetipsandhackswehavelearntandusedtomakethemostofwhatGooglehastoofferandapplyittohelpingyouaccomplishvariousactivitiesthatcontributetoleadgeneration.

The Big Friendly Giant - Google