Discussion with decision maker
Interviews with experts
Secondary data analysis
As our project is on Tata Nano and we were not able to make our approach to discuss with thedecision maker, interviewing with industry expert, and secondary data analysis. Since Nano isonly pre-launched and the final launch will take place in September 2008, and as this is thenew segment created by Tata’s so there was no secondary data available.
In qualitative research we performed focus group in which we took a sample of 10-respondents. Who had a previous driving experience, driving licence, knowledge about Nano,and were from different cultures, regions, and of age group between 20-25yr. We made themaware about the topic, and collected their views about Nano.
ENVIRONMENTAL CONTEXT OF THE PROBLEM
PAST INFORMATION AND FORECAST
Tata is one of the oldest companies fighting to establish its position in small car segment.
RESOURCES AND CONSTRAINTS
Tata has wide resources in terms of infrastructure and money. But the rising price of steel inthe world market is major concern.