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Facebook-Insights-136586491058cf9aa8-10d6-4ad2-826b-e5a4170cc3b8

Facebook-Insights-136586491058cf9aa8-10d6-4ad2-826b-e5a4170cc3b8

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Published by David Clark
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Categories:Types, Research
Published by: David Clark on Apr 16, 2013
Copyright:Attribution Non-commercial

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01/02/2014

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overthepast30days
FANS
FANS
HERE’SWHERETHEYLIVE
WHOSEES,CLICKSON,ANDTELLS‘STORIES’ABOUTTHECONTENT?STORIESPEOPLE
(locationoffans,bycountry)
YEARSOLD
WHOISSPREADINGTHEWORD?
HOWMANYPEOPLESAWTHECONTENT?
IMPRESSIONS STORIES
Thisratiocangiveanideaofhoweffectivelycontentengagestheaudience
ENGAGEMENTS
(Anyclick)
Anddeeplyengagingwithcontent?
(Deeperengagement:likes,shares,etc.)
(Viewsofanycontent)
Theseratioscangiveagoodideaof‘virality’and‘reach’
Ifthenumbersinthischartareclosetogether,itcanmeanthatthecontentwasvery‘viral’
UNIQUEIMPRESSIONSVIRALUNIQUEIMPRESSIONSSTORYTELLERS
BasicStatsDemographicsGeo
StorytellersVirality
 #ofpeoplewhosawthecontentafterafriendtolda‘story’aboutit) #ofpeopletelling‘stories(storiesincreasecontentreach) #ofpeoplewhosawthecontentanywhereonfacebookOKcool,buthowwellisthecontent
PERFORMING?
1.
 
3k35-44
FEMALE
SITKASACROEHERRINGFISHERY
2.0k
955.7k
WOMEN
4.6k
4.6k127.4k126.7k
16Marchto12April
UNITEDSTATES
1799
CANADA
29
GREATBRITAIN
9
GERMANY
6
IRELAND
6
AUSTRALIA ISRAEL INDONESIA ITALY ICELAND5 2 2 2 2
NORTH
 
AMERICA
17.3k
2.8k 1.5k
15.7k
SITKASACROEHERRINGFISHERY
4.2k
6
92
1717
15.7k

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