SITKA

SAC ROE HERRING FISHERY

16 March to 12 April
Basic Stats

2.0k
FANS

1.3k
over the past 30 days

FANS

Demographics

FEMALE

YEARS OLD

35-44

Geo

HERES WHERE THEY LIVE

(location of fans, by country)

UNITED STATES

1799

CANADA

29

GREAT BRITAIN

GERMANY

IRELAND

AUSTRALIA 5

ISRAEL 2

INDONESIA 2

ITALY 2

ICELAND 2

OK cool, but how well is the content

PERFORMING?

WHO SEES, CLICKS ON, AND TELLS STORIES ABOUT THE CONTENT?

955.7k IMPRESSIONS
(Views of any content)

17.3k ENGAGEMENTS
(Any click)

15.7k STORIES
(Deeper engagement: likes, shares, etc.)

This ratio can give an idea of how effectively content engages the audience

WHO IS SPREADING THE WORD?

And deeply engaging with content?

Storytellers

STORIES

15.7k 4.6k

4.2k
6

92
17

17

PEOPLE

NORTH AMERICA
2.8k

WOMEN
1.5k

Virality

HOW MANY PEOPLE SAW THE CONTENT?

These ratios can give a good idea of virality and reach

127.4k 4.6k

UNIQUE IMPRESSIONS

126.7k

VIRAL UNIQUE IMPRESSIONS

STORYTELLERS
If the numbers in this chart are close together, it can mean that the content was very viral
# of people who saw the content anywhere on facebook # of people telling stories (stories increase content reach) # of people who saw the content after a friend told a story about it)

SITKA SAC ROE HERRING FISHERY