Environmental Sustainability @ Microsoft

Rob Bernard
Chief Environmental Strategist
rbernard@microsoft.com

http://www.microsoft.com/environment
Global Issues and Opportunities

Energy Demands

Carbon Emissions

Global Impact

Software Solutions
Challenges

Reduce the 2% of energy consumed by software driven devices

Use software to address the larger challenge

Partner with leading environmental organizations and experts

Lead by example within our own organization

 Our Commitment

At Microsoft, we are committed to software and 
technology innovations that help people and
technology innovations that help people and 
organizations around the world improve the 
g p
environment. Our goal is to reduce the impact of our 
operations and products, and to be a leader in 
environmental responsibility.
Environmental Sustainability

Sustainable • Act with Transparency and Compliance

Practices and
• Build a Sustainable Infrastructure
Environmental
Stewardship • Empower Employees

• Reduce, Manage, Rethink

Leverage
Technology for • Next Gen Data Centers
Positive Impact • Research for the Future

• Engage with the Broader Community

Partnering for
• Drive Industry Best Practices
Gl b l IImpactt
Global
• Promote Solutions Development
Sustainable Practices
 Act with Transparency, Let Employees
Inspire
• Understand your impact
• Share
Sh and
dbborrow b
bestt practices
ti
• Employees lead by example
• Compostable Dishware
• Connector Bus
• Kitchen Grease
• Help Individuals Drive Change
• 33,000 CFL light bulbs for free
• Employee
E l recognition
iti
• Support Employee Engagement
• Measure, measure, measure
 Build Sustainable Infrastructure
Minimize Impact
• Bringing Moore’s Law to Data Center
• Digital
Di it l B
By Ch
Choice
i – saving
i > 10 million
illi cd’s
d’
Quincy, WA
• Recycle and compost >200 tons/month
Maximize Renewables
• 100% renewable hydropower in Quincy Data San Antonio
Center
• Mountain View, CA campus -- 2,288 solar panels
• Microsoft UK -- 100% renewable electricity
Dublin
• San Antonio -- recycled water program
Optimize Buildings
• LEED standards
Chicago
• Use outside air
Leverage Technology
for Positive Impact
Green IT: Reduce, Manage & Rethink

Built in energy efficiency  Centralize control Reduce travel and 

Increased utilization
Guidance and education
Analyze operations and  commuting
monitor goals Streamline collaboration 
Take paper/manual
Take paper/manual 
processes online

Where are we headed?  IT Starts with measuring 
 Measureable Efficiency

• Manageability
• Operability
• Utilization
• Sustainability

11
Interconnected Systems
Water

Land
Air Transport
Buildings
Efficiency
Computing 
Computing Footprint
Footprint Forests

eWaste
W t Grids

Energy
Interconnected Systems
Water

Land
Air Transport
Buildings
Efficiency
Computing 
Computing Footprint
Footprint Forests

eWaste
W t Grids

Energy
Research New Solutions
Drive Energy Efficiency Advancements
DC Genome Project: reduce the data
centers operation cost and increase data
center
t capacity
it
Gen 4: pushing the vision forward
Browsing the Physical World in Real-Time
SensorMap:
S M an open andd di
diverse
community of sensor data
ClearFlow: find routes based on least
traffic,
Hydroseek: Visualizing data in new ways
Predictive Modeling
Climate Models
Species Migrations
Fishing stocks
Disease paths
Partnering for Global Impact
Opportunity Examples
Add
Address th
the 98% problem
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Smart  •Building & energy mgt control systems Autodesk
•Energy modeling
gy g Johnson Controls
Buildings

Virtual Earth/Clearflow
Smart  •Traffic optimization and route planning Windows Mobile
T
Transportation
t ti •Transportation efficiency and optimization
•Transportation efficiency and optimization  MS Auto/Fiat
/

•Better planning and forecasting GridPoint
Smart Grid
Smart Grid •Remote grid mgt
•Remote grid mgt
•Smart metering

ESRI
Smart
Smart  •Optimize l inventory and transportation
p y p
•Model and optimize supply chain  Dynamics Sustainability 
Logistics Dashboard

MSR
•Do we really understand what 6 degrees 
D ll d t d h t6d Oxford, 
e‐Science means? Cambridge
Princeton
 Partner with Others for Change

• Empower Action on World Issues

• Clinton Foundation Climate Initiative
• European Environment Agency (EEA)
• Imagine Cup
• Work Together on Solutions
• Desktop Power Mgmt Tools: Verdiem, 1E
• Facilities/Operations Mgmt: Gridlogix, Johnson Controls
• Expanding IT’s role: Fiat, Yello Strom
Summary
Pivotal time for environmental action
We can reduce our impact
Leverage Technology for Positive Impact
Partnering for Global Impact
Sustainable Practices and Environmental Stewardship

Software is essential to solving the 98% problem

Microsoft is committed to providing energy
efficient products
Microsoft is collaborating with leading thought leaders
and global organizations to have a positive impact