Dell Inc.

Internal Factor Evaluation (IFE) Matrix Strengths Weight Rating Weighted Score Largest PC maker and PC brand in world 0.1 4 0.4 Cuts out retailer and deals directly with customers 0.09 4 0.36 Total command over supply chain 0.08 4 0.32 Powerful systems at affordable prices 0.07 3 0.21 Customization of products 0.08 4 0.32 Cheap labor costs in assembling products 0.06 3 0.18 Good service, quality, and reliability 0.06 3 0.18 Weaknesses Weight Rating Weighted Score Computer assembler, not maker 0.07 2 0.14 Customers can't physically touch or see product 0.09 1 0.09 Buying is not simple, product needs to be specified 0.06 2 0.12 Products not attractive to college students 0.08 1 0.08 Patents portfolio is lacking 0.04 2 0.08 Product differentiation is low 0.06 1 0.06 Dependent on manufacturers quality 0.06 2 0.12 Total 1 2.66