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CHINA RESEARCH AND INTELLIGENCE
Research Report onChinese Convention andExhibition Industry,2009
www.shcri.com
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Description
The convention and exhibition economy, tourism economy and real estate economy are called thethree largest smokeless industries in the 21st century. Modern convention and exhibition industryis regarded as the rising industry of the new century, with huge vigor and development potentialand the competitive focuses of the strengths and images among cities. The conduction of large-scaled and high quality conventions and exhibitions will promote one city’s fame and theeconomy.The conventions and exhibitions stimulated the consumptions of the accommodation, food,tourism, communications, advertisements and decorations etc, driving the economy developmentof the whole city. For example, the ticket revenues were 100 million Yuan (12 million USD) inKunming Expo, 170 million Yuan (20.5 million USD) ticket revenues in the new scenic resorts, novacant left in all the hotels for two consecutive months. Meanwhile, the development of convention and exhibition economy would provide high quality employments. It was estimatedthat every one thousand square meters of exhibition areas would create near one hundredemployments. For example, 100 employments were created in 1996 Expo. The conventions andexhibitions would help the enterprise to obtain comparative advantages in the fields of products,technologies, production and marketing, reduce the costs to obtain resources and strengthencomprehensive competitiveness. The essential meaning of the conventions and exhibitions for thelocal economies lie in the further open-up, more actual comparisons, more accurate choices andmore effective allocations so as to reach the growth in quality and the strengths of economicsecurity co- efficiency.In 1978, only six international conventions and exhibitions were held in China and China held andtook part in 21 exhibitions abroad. Nowadays, the quantities and scales were increased by hundredfolds and permeated into all walks of economy. Each industry had its own internationalprofessional exhibitions. By the end of 2006, there were totally 150 large and medium exhibitionhalls and the indoor exhibition floor space over three million square meters.In 2008, the formal exhibitions held in China exceeded 3 thousand, the direct revenues of 14billion Yuan (2 billion USD). The revenues of the related industries were about 130 billion Yuan(18.6 billion USD), realizing the excellent economic and social benefits.As far as the exhibition scales and strengths are concerned, Beijing, Shanghai and Guangzhou hadbeen the center cities of Chinese conventions and exhibitions, with the market shares accountingfor 10 to 20 percent in the whole market shares. Some cities had been the regional centers of Chinese conventions and exhibitions, including Dalian, Changchun, Qingdao, Nanjing, Suzhou,Hefei, Hangzhou, Ningbo, Xiamen, Xi'an, Wuhan, Nanning, Kunming and Chongqing etc. besides,some districts, counties and towns also constructed exhibition halls and held the conventions andexhibitions and formed distinctive regional exhibitions cities, such as Weifang, Yiwu, Shunde,Lecong and Dongguan etc.In 1995, the first joint venture of Chinese convention and exhibition industry was set up byAsia-Munich International Trade Fairs Pte. Ltd. and China International Center Group. From then
 
 
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on, the internationalization of Chinese convention and exhibition industry started. In recent years,Chinese convention and exhibition field had not only took part in or held some internationalfamous conventions and exhibitions, but also set up the joint ventures with the internationalfamous convention and exhibition companies and possessed many outstanding items.The status enhancement of Chinese convention and exhibition market, not only changed theattitudes of international convention and exhibition giants, but also awakens the internationaldreams of Chinese convention and exhibition companies. On the one hand, the internationalconvention and exhibition giants step into Chinese convention and exhibition industry by meansof cooperative exhibitions and the establishment of joint ventures etc; on the other hand, Chineseconvention and exhibition tried to develop towards the world. There existed law of developmentin the convention and exhibition industry, namely, branding and internationalization.In 2007, the transitional period of World Trade Organization was ended. Chinese service industryfurther expanded the opening-up to the world. Under the macro background, Chinese conventionand exhibition industry would be changed from the expansion of quantity to the promotion of quality, from the extension development to the intension development, taking the most use of foreign capitals. The cooperative convention and exhibition developed fast as well as the mergersand acquisitions among the convention and exhibition companies. More foreign capitals wouldused for the exhibition hall management. The foreign funded exhibition companies improved theexhibition scales and quality in China. The globalization of Chinese domestic convention andexhibition industry would be further improved.Chinese exhibition hall constructions showed the structural transformation from 2006, the westernand central regions being the new focuses. From 2006, the exhibition hall constructions in theeastern developed regions turned down as well as the new added projects. The exhibition hallconstructions in the central and western regions were increased, represented by Xi’an and Wuhan.From the whole development trends, Chinese convention and exhibition market was graduallydivided in various categories. Chinese convention and exhibition industry step towards open andmature. Different target visitors were in different conventions and exhibitions. As long as youorientated accurately, the companies could discover massive target customers.From the latter half of 2008, it was becoming more and more obvious of the influences of international financial crisis on Chinese convention and exhibition industry.From the part of oversea exhibitions, in 2008, China only carried out 1,103 exhibitions among thescheduled economic and trade exhibition plans of 1881, with the realizing rate of 59%, down byfour percentage points compared with 2007. The realizing rate was 61% in the former half of 2008,and sharp down to 56% in the latter half of 2008. From the latter half of 2008, some companiescanceled the exhibitions, which had already signed up and paid the deposits for the exhibitions. In2009, fifty above mentioned exhibitions will be suspended, postponed or decreased the scales. It ispredicted that it will directly lead to the reduction of 8-billion-USD exports.From the part of exhibitions at home, Chinese companies, especially the medium and small
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