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Strategic Management

Strategic Management

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Published by VIVEK JAISWAL
Introduction To Strategic Management
Introduction To Strategic Management

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Categories:Types, School Work
Published by: VIVEK JAISWAL on Apr 16, 2013
Copyright:Attribution Non-commercial

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07/15/2014

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1
Introduction to StrategicManagement
 
2
Strategic Management and Business Policy
SM is set of managerial decisions and actionsthat determines the long run performance of a corporation.It includes :
 – 
Environmental Scanning
 – 
Strategy Formulation
 – 
Strategy Implementation
 – 
Evaluation and Control
 
3
Strategic management
 A field of inquiry that focuses on theorganisation as a whole and its interactionwith its environment.
 A continuous process aimed at keeping anorganization as a whole appropriatelymatched to its environment (Certo andPeter)
Keeping the business in tune withmanagement and marketing forces bothoutside and inside the firm
All that is necessary to position the firm a waythat will assure its long-term survival in acompetitive environment is strategic management.

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