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Conquering
Consumerspace
MarketingStrategies
for a BrandedWorld
Michael R. Solomon
American Management Association
NewYork\u2022 Atlanta\u2022 Brussels\u2022 Buenos Aires\u2022 Chicago\u2022 London\u2022 MexicoCity
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AMACOM, a division of American Management Association,
1601Broadway, NewYork, NY10019.
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Web site: www.amacombooks.org

This publication is designedto provide accurate and authoritative
information in regardto the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
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Various names usedby companies to distinguish their software and
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Library of Congress Cataloging-in-Publication Data
Solomon, Michael R.
Conqueringconsumerspace : marketing strategies for a branded world/
Michael R. Solomon.
p. cm.
Includes bibliographical references and index.
ISBN0-8144-0741-2(hardcover)
1. Brandname products\u2014Marketing. 2. Consumers\u2019 preferences.
3. Customer relations. I. Title.
HD69.B7S65 2003
658.8\ue00027\u2014dc21
2002155062
\ue0002003Michael R. Solomon
All rights reserved.
Printed in the UnitedStates of America.

This publication may not be reproduced, stored in a retrieval system, or
transmitted in whole or in part, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of AMACOM, a division of American Management Association,
1601Broadway, NewYork, NY10019.

Printing number
10 9 8 7 6 5 4 3 2 1
of 00

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