SOCIAL MEDIAMARKETINGINDUSTRY REPORT

How Marketers Are Using Social Media to Grow Their Businesses

MARCH 2009

BYMICHAEL A. STELZNER Sponsored by

Letter from the author…

Hello fellow marketer;Social media marketing is an engagement with online communities to generateexposure, opportunity and sales. It seems that many marketers see the social mediafrontier as the next marketing gold rush. Given the low cost of entry, many marketingpros are doing more than just dipping their creative toes into this gold-laden water.If you're in charge of marketing your business, you'll want to closely examine what's onthe following pages. My team turned over every rock, looking for the "not so obvious"findings among this content-rich data.We set out to uncover the "who, what, where, when and why " of social media marketingwith this report. Nearly 900 of your peers provided the kind of insight that previouslyhas not existed.If you're pondering starting social media marketing, it's my hope that these findings willhelp push you over the edge. If you're already onboard, feel free to examine what thereally experienced marketers are doing (and use this study to persuade others).I hope you enjoy the report! Remember,

the nature of social media is to "share," so if you find value here, please let your peers know about this report

. You can find theoriginal page for the report here:http://www.whitepapersource.com/socialmediamarketing/ All my best!

Michael A. StelznerFellow social media marketing traveler

Follow me on Twitter athttp://twitter.com/mike_stelzner

: All content © 2009 by Michael A. Stelzner - Copyright holder is licensingthis under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0Unported, http://creativecommons.org/licenses/by-nc-nd/3.0/ (This means you can post thisdocument on your site and share it freely with your friends, but not resell it).

Table of contents

EXECUTIVE SUMMARY.............................................................................4MAJOR FINDINGS....................................................................................5TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED...........6THE USE OF SOCIAL MEDIA MARKETING................................................11TIME COMMITMENT FOR SOCIAL MEDIA MARKETING.............................12THE BENEFITS OF SOCIAL MEDIA MARKETING........................................14COMMONLY USED SOCIAL MEDIA TOOLS..............................................19SOCIAL MEDIA TOOLS PEOPLE WANT TO LEARN MORE ABOUT...............22SURVEY PARTICIPANT DEMOGRAPHICS.................................................24ABOUT MICHAEL A. STELZNER..............................................................26