Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
16Activity
0 of .
Results for:
No results containing your search query
P. 1
Brand Re Position

Brand Re Position

Ratings:

4.33

(1)
|Views: 713|Likes:
Published by Jyotsna
brand repositioning
brand repositioning

More info:

Published by: Jyotsna on Mar 25, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/09/2012

pdf

text

original

 
Module III- BrandRepositioningFaculty: J.Rai IIPM School of Management, Orissa1
Brand Repositionin
“If a brand does not reposition at the right time, it may not get a second chance”.
 
Module III- BrandRepositioningFaculty: J.Rai IIPM School of Management, Orissa2
Somefacts
La-ira-ela
... what appeared to be a typicalremix from Channel V turned out to beadvertising repositioning the soap brand Liril.
The commonality which this advertisement haswith Liril's launched advertisement thatappeared in the mid-Seventies is itspermissiveness: what is perhaps important tothe current one is whether it can recreate the"magic of lemony indulgence" ushered in by thelaunch advertisement, along with itspermissiveness.
 
Module III- BrandRepositioningFaculty: J.Rai IIPM School of Management, Orissa3
Why Brand Repositioning?
 
Brand repositioning is required because ofseveral reasons
When new offerings flood the market, thesuperiority of the established brand has tobe re-emphasized
The established brands may not be able tooffer either the same features or thevariants that are being offered by the newbrands (Ambassador and Robin Blue). Hence,there is a need for them to repositionthemselves in a timely manner, relying moreon the consumer goodwill they enjoy or byexploring ways to appeal to the consumers

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
sharekhan420 liked this
Poddar Jyotish liked this
bharathan_ss liked this
Bharathan San liked this
kengetar liked this
yashla liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->