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physical events. Why? Attendance is going up because more peoplecan attend since they don’t need to travel. The vast majority of moneyspent to participate in an event never went to the event producer…theregistration fee, if there was one, was a fraction of what the attendeeand the event producer had to spend in travel, lodging, food andbeverage, AV, rental fees, etc. IBM was recently featured in a TVinterview talking about how they have saved $350,000 in just onemeeting by going virtual. Multiply that by the hundreds of thousands of meetings companies were doing and you can get a sense of thevastness of the potential ROI.We don’t believe that physical event will ever go away but things havechanged and there will be fewer physical meetings and more virtual;there will be fewer people attending physical events and more attendingthe same event virtually. The technology needed to conduct virtualmeetings is improving rapidly while becoming more affordable andavailable every day. Though we can’t replace the “handshake” in avirtual environment, technology is available to create a photorealisticimage/avatar of yourself that walks, talks, sees and hears …and yesthey are working on the handshake.This book is a collection of useful resources we found at the time of production. We will constantly update it and add more useful featuresand functionality. If you have feedback or want to contribute, pleaseemail us at info@virtualedge.org. Thanks and good luck with your events!.Michael DoyleVirtual Edge
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