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Parks iPhone

Parks iPhone

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Published by Claude
The iPhone:
A Consumer Perspective
The iPhone:
A Consumer Perspective

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Published by: Claude on Jul 02, 2007
Copyright:Attribution Non-commercial

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08/06/2013

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The iPhone:
A Consumer Perspective
A Parks Associates White Paper 
 Authors: Kurt Scherf, Vice President and Principal Analyst Michael Cai, Director, Broadband & Gaming  John Barrett, Director of Research
© 2007 Parks Associates
 
The iPhone: A Consumer Perspective
© 2007 Parks Associates
 
Attribution and Disclaimer i
Attribution
Authored by: Kurt Scherf, Michael Cai, John BarrettPublished by Parks Associates© 2007 Parks AssociatesDallas, Texas 75230All rights reserved. No part of this book may be reproduced, in any form or by anymeans, without permission in writing from the publisher.Printed in the United States of America.
Disclaimer 
Parks Associates has made every reasonable effort to ensure that all information in thisreport is correct. We assume no responsibility for any inadvertent errors.
 
The iPhone: A Consumer Perspective
© 2007 Parks Associates
 
Table of Contents & List of Figures ii
Table of Contents
Data Points..........................................................................................................................1
 
1.0
 
The Introduction....................................................................................................2
 
2.0
 
Stronger Links between Content and Mobile Devices........................................3
 
3.0
 
The Consumer Perspective: The Apple iPhone...................................................6
 3.1 What Mobile Features are Important?................................................................73.2 Consumer Familiarity with the iPhone...............................................................83.3 Interest in the iPhone at Price Points..................................................................93.4 Potential Inhibitors............................................................................................103.5 Will AT&T Get Leverage with Exclusivity?....................................................12
4.0
 
Parks’ Analyst Comments...................................................................................13
 4.1 Network and Speed...........................................................................................134.2 The Business Play?...........................................................................................144.3 Does this Help AT&T?.....................................................................................144.4 Downsides to Apple..........................................................................................144.5 Application Developers....................................................................................144.6 Throwing Down the Gauntlet on “Three Screens”...........................................154.7 Appealing to Technophiles...............................................................................15
List of Figures
Figure 1 AT&T Wireless Subscriber Growth.....................................................................3Figure 2 Apple® iPod® Shipments....................................................................................4Figure 3 U.S. Mobile Phone Revenues & ARPU: 1999-2010............................................5Figure 4 Predicted versus Actual Purchase, Portable Devices...........................................6Figure 5 Penetration of Consumer Electronics Devices.....................................................7Figure 6 Internet Use for Videos and Games......................................................................7Figure 7 Mobile Devices: Desired Entertainment Features................................................8Figure 8 Smart Phone: Familiarity......................................................................................9Figure 9 Interest in the iPhone at Specific Price Points....................................................10Figure 10 Consumers and Mobile Convergence...............................................................11Figure 11 What are Key Barriers to Converged Mobile Devices?...................................12Figure 12 Decision Factors in Choosing a Mobile Carrier...............................................13

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