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Customer Satisfaction Marketing

Customer Satisfaction Marketing



|Views: 16,356|Likes:
Published by Shobhit Chandak
a ppt showing the importance of customer satisfaction and value chain in an organization
a ppt showing the importance of customer satisfaction and value chain in an organization

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Categories:Types, Research
Published by: Shobhit Chandak on Mar 26, 2009
Copyright:Attribution Non-commercial


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Presented by-Shobhit Chandak 
Customer Satisfaction
Satisfactionis a person’s feelings of pleasure ordisappointment resulting from comparing a product’s perceivedperformance (or outcome) with the performance he expects of it.
Complete customer satisfaction is achieved by understandingcustomer requirements And delivering superior qualitygoods and services. 
Determinants of CustomerSatisfaction
Buying decisions based on judgments formedabout the value of marketing offersCustomer expectations based on past buyingexperiencesToday’s most successful companies raisingexpectations and delivering performance to match

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mast h yar lekin dwlod kaise karoooooooooo?????????????
nice presentation
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