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The Great Spam Battle: Dealing with your Company’s Spam
It seems like every culture in every generation has its great battle… itsseemingly insuperable foe. For those of us nerds who actually want to use our computers efficiently, that foe is spam. A slimy yet invisible army, spammersdevelop news ways every day to cross our lines of defense. And all-too-often,they succeed.While spam on your home computer will always be a pain, companies have iteven worse-- no matter the size of a business, chances are they have to dealwith large amounts of spam. It’s estimated that about 100 billion (that’s1,000,000,000 in case you want to count the zeros) swarm the world’s emailservers every day.In essence, 9 out of every 10 emails is nothing but a waste of time.Though spam is so widespread that many simply take it as a matter of course(you want to use email, you’ve got to have spam), dealing with spam takes upa surprising amount of time. Want to get an idea of how much time is wastedsifting spam? Think in it in terms of a company. If you get a few dozen (or afew hundred) spam emails mixed in with your important correspondenceevery morning, so does everybody else in the company. Multiply the time youspend by the number of employees, and you have a good idea of theproductivity that’s wasted each day.
What Spam Costs your Company
Particularly during the last two years, companies have experienced anunsettling increase in the amount of spam they receive.Spammersare justgetting better and better at getting through the defenses we set against them.Think how much more Napoleon would have gotten done with slipperyspammers on his side!Spammers are constantly using new technology and developing new tacticsto get through anti-spam protection. Why? Not because they want to shakethings up by annoying a company’s employees with spam. They send outincreasingly tricky and more convincing emails to steal personal information or to convince recipients to buy useless,scammy products. Even worse, manyspammers trick recipients into clicking links that will turn their computer into aspam-spewing machine. A vicious circle.While spam bothers everybody involved, for companies the loss is money--mostly in the form of productivity. Time spent sifting through spam is time notspent working. Even worse is time spent in confusion over an email that wasmistakenly deleted by a spam filter. Want to see more money spin down thedrain? Spam also eats up bandwidth and increases company spending onstorage and networking.How much companies waste each year on spam isn’t easy to calculate, assome of these costs are inconcrete. However, it’s estimated that U.S.
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