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The launch of the “Net Index” – the first study of the country internet users – is definitive guide for advertisers and marketers to receive an ove...
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The launch of the “Net Index” – the first study of the country internet users – is definitive guide for advertisers and marketers to receive an overview of Filipinos internet users – from their online activities, cross-media usage habits, lifestyles, psychographics, to their brand preferences
On this occasion, Yahoo’s research and insights strategy took another leap in the Philippines as these user trends will power product development and support of its Starting Point strategy. Additionally, and most importantly, the study results will help advertisers and media planners get more from their online marketing campaigns.
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