AReport

OnFactorsAffectingThePreAndPostDecisionOfBuying

MobileAndServicesByDifferentUsers

Submitted By

Piyush Asthana

07BS2837

ICFAI Business School

Faculty Guide

Dr. P.R Bhattacharyya

Faculty Member IBS-Kolkata

AReport

FactorsAffectingThePreAndPostDecisionOfBuyingMobileAndServicesByDifferentUsers

Submitted By

Piyush Asthana

07BS2837 A report submitted in thepartialfulfillment Of the requirements of MBA Program

ICFAI Business School

Faculty Guide

Dr. P.R Bhattacharyya

Faculty Member IBS-Kolkata

Acknowledgements:

Survey is an excellent toolfor learning and exploration. No classroom routine can substitutewhich is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspectionand perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, whichwe express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward allthose who have been helpful to me directly or indirectly during the development of this project.

I am grateful for finishing this project to many people

.First of

all, Iwant to thank Mr. Ashim Ghosh,Director ICFAI Business SchoolKolkata.SecondlyI wish to express my profound gratitude and sincere thanks to my esteemedProfessor P.R.Bhattacharya at ICFAI Business School who was always there to help andguide me when I needed help. His perceptive criticism kept me working tomake this projectmore full proof. I am thankful to him for his encouragementand valuable support. Workingunder him was an extremely knowledgeable and enriching experience for me. I am verythankful to him for all of the productive discussions on emerging mobile services andchanging business dynamics in the world of manufacture’s & operator’s business. Iamgrateful to many anonymous experts working in the turbulent environment of mobilecommunications business, who provided me with better understandingof interrelationships inmobile business ecosystems. These insights helped me in explaining some of the empiricalresearch findings. In addition to industry experts I also thank my research colleagues at ICFAIBusiness School for constructive comments and lively discussions on mobile services andemerging market trends. I am also thankful to the administrator and owner of SurveyShareInc. because without their sitethis project cannot be even thought. Without my friends itwould have been difficult to balance between work and free time. I would like to thank AnkitDwivedi, Alok Kumar and numerous other friends in Kolkata, and elsewhere in the India. Ialso thank my parents, Mr. P.M.Asthana, Mrs. Pratibha Asthana, brother Prateek Asthana,and the rest of my family for encouragement and support with respect to my post-graduatestudies.At last but not least, I want to thank God without whose inspiration and guidance thisherculean task would not have been accomplished.Piyush AsthanaMarch 25, 2009