INTRODUCTION
This project is done in order to analyze all the factors affecting the customer’s decision made before and after the purchase of mobile phone.Mobile phones are incomplete product. An Incomplete product is a product that needs further investment by customer in order to get the utility of a product. For example automobile theyrequire petrol, VCD players need video CD to give its core benefit to customers without these addon an incomplete products is of no use to user .We can imagine an automobile without petrol, isnot even giving its core benefit, that is transportations, to its user and therefore mobile is also anincomplete product because without service provider it is of no use. Therefore a complete buying behavior cannot be studied by considering both aspects separately. A complete picture of factorsaffecting buying decision can emerge only when pre and post decision of buying mobile set istaken under considerationThe underlying problem in predicting customer choice resides much more in the fact that purchasing decisions are made on the basis of many different criteria simultaneously, including brand, quality, performance, price, features, and so on. This problem is further confounded inservice applications, where customers may consider intangible features and characteristics of themarket offerings for e.g., service quality, safety, and trust; interactions between service providersand customers.Thus, incorporating customer preferences and choices into day-to-day managerial decisions isextremely important for today’s highly competitive environment, because their customers evaluatethem on more than one criterion. In such a scenario, it is worthwhile to find out the various aspectsof pre and post mobile phone and service purchase decision of various user groups.Comparative research, simply put, is the act of comparing two or more things with a view todiscovering something about one or all of the things being compared. This technique is oftenutilizes multiple disciplines in one study. Whenit comes to method, the majority agreement is thatthere is no methodology peculiar to comparative research. The multidisciplinary approach is goodfor the flexibility it offers, yet comparative programs do have a case to answer against the call thattheir research lacks a “seamless whole”. Thereare certainly methods far more common than othersin comparative studies, however. Quantitative analysis is much more frequently perused thanqualitative, and this is seen in the majority of comparative studies can be use quantitative data.
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where s the bibliography?