5 reasons why every higher education institute should integrateits own crowdfunding platform
Apr 17, 2013
If you are reading this you probably know that crowdfunding is everywhere. Manybusinesses, individuals and organizations have already raised funds through more than500 crowdfunding platforms around the world, and among them are many students. It is
obvious now that crowdfunding is here to stay! And yet, we don’t
see too many higher education institutes taking part in the crowdfunding phenomena. One of the mostcommon arguments towards higher education institutes is that they don't give their students practical tools for their real professional life, and when they do, they are far behind. In this post I want to help higher education institutes understand the greatbenefits crowdfunding can provide, especially if it is part of the services students can geton their site.
Students can raise funds for their projects
Just to give you a sense of the variety of potential projects available out there, thinkabout fashion designers raising funds for their final projects, film students raising fundsfor their final films, business school students raising for the startups they are working onas part of the entrepreneurship course, and chemistry students for their new research. Icould go on and on with almost any faculty and find the need. These students raise fundson different crowdfunding platforms. Why can't they do that on the University site?
Exposure to students and to the University
:Crowdfunding is all about exposure. People can see students' projects, share them onsocial media, and even get PR. For students who are looking for a job, this is a great toolto show their abilities and ambition, and for the University it is a great way to get free PR.Crowdfunding projects are stories, quality content which people like to read about andreporters like to write about. When writing about your students' projects, reporters simplycannot disconnect the campaign from the University and from its website.
Give potential students a glance
When thinking of which University to go, you are looking for any piece of information thatcan help you make a good decision. Let's take Dan for example. Dan would like to go tothe computer science faculty, but he is not sure to which University he should apply. OnUniversity X's site all he can see are some nice pictures of the smiling students, nicegrass and trees, and a few impressive pictures of computers and formulas. However, YUniversity integrated its own crowdfunding platform on the computer science faculty'swebsite, and Dan sees trendy, real projects students have done during their courses for which they are raising real money. Want to bet on which University Dan will choose?
Alumni can raise funds on the University website
At the end of the day investors invest in people. It is well known that students are rankedbased on the quality of their University when they go out into the real world. If your brandcan help graduates find a job, it can also give your alumni an advantage in gettinginvestments. Think about it - if you are an investor who would like to invest in people whograduated from University X, all you need to do is visit the University's crowdfunding site,easy!
Be innovative and creative
:What is left to say? You are an academic institute, lead the way!