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Exercise is Medicine Campaign

Exercise is Medicine Campaign

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Published by AJA0008
During my capstone course at Auburn University, I was put into a group of five members and challenged with creating an entire public relations campaign for Health Promotion Wellness Services' Exercise is Medicine initiative.
During my capstone course at Auburn University, I was put into a group of five members and challenged with creating an entire public relations campaign for Health Promotion Wellness Services' Exercise is Medicine initiative.

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Published by: AJA0008 on Apr 18, 2013
Copyright:Attribution Non-commercial

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09/16/2014

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Table of ContentsI.
 
Thank YouII.
 
Executive SummaryIII.
 
IntroductionIV.
 
Researcha.
 
Client Analysis b.
 
Publics Analysisc.
 
Situation AnalysisV.
 
PlanningVI.
 
Implementationa.
 
Brochure b.
 
 Newsletter c.
 
Flier d.
 
Partnershipse.
 
QR Codef.
 
Press Releasei.
 
Traditionalii.
 
Emailg.
 
Backgroundersi.
 
Exercise is Medicineii.
 
Health Promotion and Wellness Servicesiii.
 
Coca-Cola Companyh.
 
FAQ’si.
 
Health Promotion and Wellness Servicesii.
 
Exercise is Medicinei.
 
Factsheetsi.
 
Health Promotion and Wellness Servicesii.
 
Exercise is Medicineiii.
 
Tiger Dining j.
 
MemesVII.
 
EvaluationVIII.
 
Appendicesa.
 
Initial Survey b.
 
Final Survey-1c.
 
Final Survey -2IX.
 
References
 
!!!!
 Anthony'Alfano'''''''Brittney'Dobbs''''''''Nikolett'Juhasz''''''Scott'Kelley'''''''''''''Jessica'Smith'
aja0008@auburn.edu!!!!!!bad0010@auburn.edu!!!!!!nzj0005@auburn.edu!!!!!!slk0008@auburn.edu!!!!!!jcs0038@auburn.edu!
!!
!
April 25, 2013
!!Dear!Eric!Smith!and!Matthew!Goodloe,!!!!!!!!!!!!!We!wanted!to!thank!you!for!the!amazing!opportunity!you!have!provided!by!allowing!us!to!become!part!of!the!Health!Promotion!and!Wellness!Services!family!and!work!on!the!Exercise!is!Medicine!campaign.!It!has!been!an!honor!for!all!of!us!involved!to!contribute!to!this!great!project,!and!we!are!excited!to!see!the!Exercise!is!Medicine!program!launch!in!the!fall.!!The!creation!of!the!campaign!was!a!great!learning!experience,!as!it!allowed!us!to!build!on!the!necessary!skills!needed!to!succeed!in!the!public!relations!field.!For!that,!we!are!incredibly!grateful.!!We!hope!that!you!feel!the!partnership!was!equally!beneficial!and!will!ultimately!impact!the!Exercise!is!Medicine!initiative!positively.!Once!again,!thank!you!for!this!opportunity.!!Sincerely,!!!Anthony!Alfano!!!Brittney!Dobbs!!!Nikolett!Juhasz!!!!Scott!Kelley!!!!Jessica!Smith!!!!!Auburn!University!Public!Relations!students!

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