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Relationship marketing

Relationship marketing

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Published by Bilal Ahmed Bhatti
relationship marketing aiou assingmnet
relationship marketing aiou assingmnet

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Categories:Presentations
Published by: Bilal Ahmed Bhatti on Apr 19, 2013
Copyright:Attribution Non-commercial

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01/07/2014

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Relationship marketing
 
Name: Bilal AhmedRoll no: Am552469Course: Consumer behaviorLevel: M.comAssignment submitted to: Prof H.Noor- Ul -QamarCouse code: 8515
ALLAMA IQBAL OPEN UNIVERISITY
 
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Acknowledgement 
 
All the praises are for “Allah Almighty
 
“whose uniqueness, oneness and
wholeness are absolute. He is the onewho gave me courage to gain knowledgeand made it possible for to accomplish thereport.
All respects are for His “Holy ProphetHazrat Muhammad” (Peace Be Upon Him)
who enabled us to recognized oneness of our Creator.
 
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Table of contents:
Topic pg.Relationship marketing 4Approaches: 4Why relationship marketing? 5Faysal bank 7Mission statement 7Product and services 8product 8services 10Customer Services Department in Faysal bank 11Developing relation with the customer of the Faysal bank 11Techniques of the retaining customer in Faysal bank 11Techniques for the attracting new customer in Faysal bank 11The Faysal bank also uses the Communication Skill to attracting the new customer 11By launching the Website the new customer can be attract 12The types of Selling like personal selling and door to door selling etc. 12BY launching campaign in schools and colleges 12The Faysal bank use the following modes to sell their products 13The types of Selling like personal selling and door to door selling etc. 13SWOT Analysis and recommendations 14

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