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The Online Photo-Sharing Market
February 23, 2007Srinivas Rao
Agenda
I.Leveraging NetRatings Data
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What is our competition doing?
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Where can we reach our target customer?
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How do we acquire customers?
II. Where does the data come from?
•Netview•Ad Relevance•@Plan
Photobucket was the market leader inunique visitor growth
05,00010,00015,00020,000
Jan-06Feb-06Mar-06Apr-06May-06Jun-06Jul-06Aug-06Sep-06Oct-06Nov-06Dec-06Jan-07
Kodak EasyShareGalleryPhotobucket.comshutterfly.comSnapfishWal-Mart PhotoCenter
U n i q u e V i s i t o r s ( 0 0 0 )
+164%+12%+54%+9%-24%
Source: Nielsen//NetRatings Netview, January 2006-January 2007
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