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KCETLink Announces Reorganization Following Merger
Reconfigured organization capitalizes on potential of newly merged entity whileenabling growth in new media landscape.
BURBANK, CA—April 19, 2013—KCETLink, the newly formed national independentpublic media organization, announced today it has reorganized the company tomaximize operational and financial efficiencies following its merger, and align itself withdigital innovation in the rapidly changing media landscape.KCET and Bay area-based Link Media merged four months ago, and since then,KCETLink management has examined every aspect of the consolidated organizationand reconfigured the workforce for sustainable growth and optimal financial health. Asa result, 22 full time positions will be eliminated.In addition, while continuing to embrace traditional television, KCETLink will focus on“transmedia” programming opportunities that provide audiences access to content onweb and mobile devices, and also develop new mobile device apps and digital mediatools.“These are challenging and transformational times that require us to make difficultfinancial and operational decisions for the continued health of the organization in order to create a public media organization that can grow in the 21
Century,” said Al Jerome,KCETLink’s Chief Executive Officer. “In addition, we have to factor digital innovation intoevery decision moving forward, which has required us to design a new paradigm thatoperates multiple platforms simultaneously and continues to offer engaging newproductions to our viewers.”