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Kinetic Engineering Ltd

Kinetic Engineering Ltd

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Published by: jain1008 on Mar 27, 2009
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07/21/2013

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KINETIC ENGINEERING LTD.
"THINK KINETIC. THINK PIONEERISM" 
KINETIC ENGINEERING WAS THE FIRST COMPANY IN INDIA TO BRING THECONCEPT OF PERSONALIZEDTRANSPORTBY LAUNCHING 'LUNA' MOPED IN1974. THE CREDIT OF MAKING GEARLESSSCOOTERFIRST TIME IN THECOUNTRY ALSO GOES TO THE COMPANY. KINETIC COMET AND KINETIC AQUILAARE THE TOP-END WORLD CLASSBIKESOF THE COMPANY TO THE INDIANMARKET.
QUICK FACTS 
FOUNDERLATE SHRI. H.K. FIRODIAYEAR OF ESTABLISHMENT1974INDUSTRYTWO-WHEELERSBUSINESS GROUPKINETIC GROUPLISTINGS & ITS CODESNSEKINETIC ENGINEERING LTD: KINETICENGKINETIC MOTOR COMPANY LIMITED: KINETICMOTKINETIC MOTOR COMPANY LTD.: KINHONDABSEKINETIC ENGINEERING LTD.: 500240KINETIC MOTOR COMPANY LTD.: 505190KINETIC TRUST LTD.: 531274CONTACT DETAILSD-1 BLOCK, PLOT NO. 18/2, MIDCCHINCHWAD, PUNE 411 019TEL.: +(91)-(20)-27474301TO 5FAX: +(91)-(20)-27475842 TO 3E-MAIL:JANE@KINETICINDIA.COMWEBSITEWWW.KINETIC2WHEELERS.COM
PRODUCTS BRANDS
 
MOTORCYCLESPREMIUM MOTORCYCLES
AQUILASPORTY MOTORCYCLES
GF LASER 
GF 170 CITYCOMMUTER MOTORCYCLES
STRYKER 
GF 125
VELOCITY
BOSS 115
BOSS EXSCOOTERSFAMILY SCOOTERS
 NOVA 135
 NOVA EX
 NOVASCOOTERETTES
KINE
ZING 80UTILITY VEHICLESLOADCARRYING VEHICLES
V2
KINGECONOMICAL AND FUN
LUNA
COMPANY PROFILE 
MEET SULAJJA FIRODIA MOTWANI, JOINT MANAGING DIRECTOR, KINETIC ENGINEERING,AND DIRECTOR, KINETIC MOTORS , WHO DOES A NEAT FAST VOLLEY AT Q&A SESSIONS,JUST LIKE SHE USED TO ON THE MAHARASHTRA STATE BADMINTON CIRCUIT DURINGHER YOUNGER DAYS. ''SPORTS TAUGHT ME TO TREAT BOTH SUCCESS AND DEFEAT WITHEQUAL IMPORTANCE,'' SAYS THIS MARKETING AND FINANCE MBA.THE NIMBLE-FOOTED MOTWANI, 32, APPLIES WHAT SHE HAS LEARNT ON THEBADMINTON COURTS IN SPEARHEADING THE GROUP. THE TWO-WHEELER BUSINESS OFTHE KINETIC GROUP IS DIVIDED BETWEEN KINETIC MOTOR COMPANY(MANUFACTURING AND SELLING SCOOTERS AND SCOOTERETTES) AND KINETICENGINEERING COMPANY (MAKING MOTORCYCLES AND MOPEDS). KNOWN PRIMARILY
 
AS A TWO-PRODUCT GROUP - LUNA, THE MOPED, AND KINETIC, THE UNGEAREDSCOOTER - THE PAST FIVE YEARS HAS SEEN DRASTIC CHANGES FOR IT.AND MOTWANI WAS AT THE THICK OF IT ALL EVER SINCE SHE JOINED THE BUSINESS IN1996. BORN INTO A BUSINESS FAMILY - GRANDFATHER H K FIRODIA STARTED KINETICENGINEERING AND FATHER ARUN FIRODIA FOUNDED THE KINETIC GROUP - MOTWANI ISTHE SECOND OF ARUN'S FOUR OFFSPRING. ELDER SISTER KIMAYA IS SETTLED IN THE US,WHILE YOUNGER SISTER VISMAYA, AN ENGINEERING GRADUATE, LOOKS AFTER THEGROUP'S EXPORTS AND PUBLIC RELATIONS. BROTHER AJINKYA IS WORKING IN THE US.ARMED WITH A MANAGEMENT DEGREE FROMCARNEGIE MELLON UNIVERSITY, PITTSBURG,MOTWANI JOINED BARRA INTERNATIONAL,CALIFORNIA, AN INVESTMENT CONSULTANCY FIRM.FOUR YEARS WITH BARRA GAVE HER AN EXPOSURE TOFINANCE. THIS WAS ALSO THE TIME SHE MET ANDMARRIED MANISH MOTWANI, WHO WAS WITH SUNMICROSYSTEMS. THE TWO, THOUGH ALIKE, AREDIFFERENT TOO. ''HE IS CALM AND BALANCED, WHILE I AM HYPERACTIVE. FURTHER, ILIKE TO SOCIALISE WHILE HE IS A RESERVED HOMEBIRD. BUT WE'RE BOTH FAMILY-ORIENTED AND ENJOY SIMILAR THINGS.''ON RETURNING TO INDIA, MOTWANI JOINED HER FATHER'S BUSINESS WHILE MANISHSTARTED HIS OWN COMPUTER MONITOR MANUFACTURING UNIT. A YEAR LATER SHETOOK CHARGE AS JOINT MANAGING DIRECTOR OF KINETIC MOTORS. BESIDES THESEVERE COMPETITION, THE DECISION OF HONDA MOTOR COMPANY, THE JOINTVENTURE PARTNER FOR KINETIC HONDA MOTORS ROLLING OUT THE POPULAR KINETICHONDA SCOOTERS, TO GO IT ALONE WAS A JOLT.BUT THE DIVORCE WAS AMICABLY ACHIEVED IN 1998 AND THE COMPANY WASRENAMED KINETIC MOTORS. MANY FELT THE GROUP WAS AT CROSSROADS WITH JUSTTWO VEHICLES IN ITS PORTFOLIO - AN UNGEARED SCOOTER AND A MOPED. THECOMPANY'S PREMIUM SCOOTER, THE MARVEL, WAS NOT A GREAT SUCCESS. THE GROUPTHEN DECIDED TO TRANSFORM INTO A FULL RANGE TWO-WHEELER MANUFACTURER,LAUNCHING NEW MODELS AT ALL PRODUCT SEGMENTS (MOTORCYCLES, SCOOTERS,SCOOTERETTES AND MOPEDS) AND AT EVERY PRICE POINT.ALL THE NEW PRODUCTS HAD TO ADHERE TO THE CARDINAL RULE OF AGGRESSIVEPRICING, LOW OWNERSHIP COST AND MAINTENANCE, GIVING OPTIMUM PERFORMANCE.THE GROUP ALSO RESTRUCTURED ITS FINANCE BUSINESS BY MERGING THREECOMPANIES INTO ONE AND FLOATED KINETIC MARKETING AND SERVICES TO CARRY

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